Beth Cox

New and used automobile sales initiated via the Internet will rise from three percent of all U.S. auto sales in 1999 to 20% in 2002, according to a new Gomez Advisors forecast. “This is an explosive online market in terms of consumer aggregation and revenue building,” said Senior Analyst Adam J. Weiner. Gomez Advisors, a […]

BuySellBid.Com said its multimedia classified advertising and auctioneering services will be featured on the movie and books site KKRS.Network of Kanakaris Communications Inc. Under the alliance with BuySellBid.com, the KKRS.Net portal and its Internet LifeStyle Network now feature streaming audio and video classifieds; a national network of more than one million classifieds including real estate; […]

Better late to the party than not at all, BBDO Worldwide will launch an interactive marketing division to be called @tmosphere Interactive, which will report to BBDO New York, according to published reports. The new interactive unit will also serve other BBDO agencies in the United States, Advertising Age said. Susan Pinkwater, a senior consultant […]

Deltathree.com signed an deal making it the exclusive advertiser of Internet telephony services on the CBS.com site for two years. On the CBS site, customers will be able to download PC-to-Phone software for calls from their PCs to regular telephones, order Internet Telephony calling cards and send Internet Voice Greeting cards. Spending was not disclosed. […]

24/7 Media Asia said it has secured advertising sales representation with over 175 major Asian Affiliated Web sites since its commencement of operations in December 1998. 24/7 Media Asia said it currently serves more than 30 million impressions per day and has 200 l global and regional advertisers and agencies, including Sony, Mitsubishi Motor Corp., […]

Onvia.com, an online operations center for entrepreneurs, began airing its first television advertisement, a 30-second spot directed by Michael Radford of four-time Academy Award-nominated film ‘Il Postino’ fame. The company said the ad brings an elegant and cinematic approach to the medium. Done in an art-house film style, the ad humorously depicts the mind-bleary mix-up […]

Advertising on the Internet generally is narrowly focused on e-commerce, not on building strong off-line brands according to a new industry study. The study, by The Strategis Group, entitled “Advertising on the Internet: 1999,” found that the top three Web advertising categories — computer goods, books and credit cards — are all largely tied to […]

Fine art site Artnet.com signed a placement deal with America Online to promote its art auctions, content, services and resources. Placements will appear in the Shop@AOL, AOL.com, http://www.CompuServe.com and Netscape shopping destinations. Spending was not disclosed. Artnet.com will be an anchor tenant in the Shop@AOL Art & Antiques department and a silver tenant in the […]

24/7 Europe said it has acquired the leading online ad sales company in Finland, Netbooking. Financial terms were not disclosed. Netbooking’s operations and staff will be combined with 24/7 Suomi, 24/7’s newly launched Finnish operation. Its portfolio of 50 sites, which includes most of Finland’s biggest sites, will be integrated into 24/7’s European network and […]

Ad-backed opt-in newsletter company PennMedia.com formed a newsletter syndication division to provide its newsletter content to marketers. The newsletter content available for syndication spans a range of consumer interests, from trivia and recipes to entertainment news and health tips. As part of PennMedia.com’s turnkey program for sponsors, the company customizes the content, inserts the sponsor’s […]

24/7 Europe said it has acquired the leading online ad sales company in Finland, Netbooking. Financial terms were not disclosed. Netbooking’s operations and staff will be combined with 24/7 Suomi, 24/7’s newly launched Finnish operation. Its portfolio of 50 sites, which includes most of Finland’s biggest sites, will be integrated into 24/7’s European network and […]

Internet-only banking operation Net.B@nk will launch its first national radio advertising campaign on Sept. 6. Net.B@nk said it will begin airing 60-second spots on local radio stations nationwide “promoting the bank’s unique value proposition of existing purely on the Net,” passing its cost savings on to customers in the form of low and no fees […]