Beth Cox

Ad serving technology company Mediaplex and interactive agency AGENCY.com both have filed for initial public offerings. AGENCY.com is seeking to raise $75 million; Mediaplex is seeking $70 million. Goldman, Sachs & Co., Salomon Smith Barney, and Hambrecht & Quist are underwriting the AGENCY.com offering. For the six-month period ending June 30 of this year, AGENCY.com […]

The @dVenture Network run by VentureDirect Worldwide said it has added 40 new sites to its inventory in the past two months. The new sites, including Music.com, cover a variety of subject areas such as music, finance, travel, African American and women’s interests. “We have upgraded our reporting and tracking technology, added more targeting opportunities, […]

ISP MindSpring Enterprises is launching its first-ever television advertising and integrated marketing campaign with the tagline, “You’d be happier using MindSpring.” The campaign, developed by Fallon McElligott New York City, is part of MindSpring’s accelerated growth plan. Spending was not disclosed. The campaign will launch in 12 markets initially and feature two TV spots, as […]

Superscape VR plc has delivered a new, interactive 3-D data visualization system, known as Optic, for use by the European Consumer Marketing department of IBM. IBM will use the technology to provide virtual store product placement and competitive information from retail stores in the UK, Europe, the Middle East and Africa. Optic initially provides a […]

Independent pharmacy benefit management firm Express Scripts Inc. will transfer the e-commerce assets of its yourPharmacy.com subsidiary to PlanetRx.com Inc. in a deal valued at $55 million over five years. The agreement will give Express Scripts a 19.9 percent ownership share in PlanetRx.com, which will serve as the exclusive Internet pharmacy for Express Scripts’ 36 […]

BizProLink, a B-to-B e-commerce marketplace featuring professional portal communities, kicked off an advertising campaign in the online September issue of “Business 2.0” magazine. The campaign highlights the company’s 16 current vertical communities, and announces next week’s launch of 84 additional B-to-B e-commerce communities. Banners and buttons will appear on the front and feature pages of […]

Start-up high-end jewelry e-tailer MIADORA.com said it plans to launch a $100,000 Diamond Necklace Sweepstakes giveaway to promote the upcoming launch of its site in September. Visitors to the site can register to win the necklace, in one of the larger sweepstakes in Internet history. The one-of-a-kind necklace is representative of the upscale, contemporary style […]

DoubleClick Inc. signed space.com, a newly launched site devoted to news, information, education and entertainment focused entirely on space and space-related content. The site will become a member of DoubleClick’s Select Network of premium sites, which represents premium sites in exclusive advertising and sponsorship sales relationships. “space.com is a great addition to DoubleClick’s Entertainment Network […]

Centralized ad management and delivery services company AdForce Inc. launched AdForce Asia, headquartered in Hong Kong. AdForce Asia will provide centralized ad serving infrastructure through centers in Hong Kong and Beijing to serve targeted, online ads to Web users across Hong Kong, the People’s Republic of China, Taiwan and Singapore. Initial client sites include SINA.com, […]

Outsourced e-mail company Media Synergy launched the next generation of its flo Network offering. The new e-mail outsourcing system features a 500 percent increase in e-mail delivery volume capability, as well as an enhanced feature set suited to e-commerce applications, the company said. It also offers tracking and measuring options and a direct e-marketing Web-based […]

Advertising agency Goodby, Silverstein & Partners reportedly has been awarded an estimated $30 million account for online pharmacy PlanetRx.com. The review included several undisclosed shops nationwide, Adweek quoted sources as saying. PlanetRx.com is said to be planning a national branding campaign that will likely include print, outdoor, broadcast and online advertising. The client and the […]

Start-up business-to-business and consumer e-tailer Starbelly.com selected the FCB Direct unit of Foote, Cone & Belding Chicago and KemperLesnik Communications as its marketing communications partners. Starbelly.com decorates to order, allowing customers to put their company logos or designs on products ranging from shirts to sweaters and briefcases to coffee mugs. The agencies will create and […]