Beth Cox

24/7 Europe launched a new division, called the Digital Channels Group, to offer multimedia advertising, sponsorships, direct marketing and e-commerce via broadband satellite and cable delivery to television and PCs. The division will be dedicated to selling Europe Online’s “Internet via the Sky” as a result of a global representation agreement with the broadband multimedia […]

European ad network ad pepper media signed an exclusive sales agreement with Microsoft to provide online advertising sales representation for its MSN, Hotmail, LinkExchange and Expedia services in Germany. With more than 35 million ad impressions per month, these are among the leading Web sites in Germany, ad pepper said. In Germany, MSN.de reaches two […]

YellowOnline.com announced the national launch of 72 online Yellow Pages directories, covering 85.7 percent of the population in the United States with 10.8 million listings. Formed six months ago by Robert Alan Davis, a 16-year executive of the Yellow Pages industry with Pacific Bell Directory and Southern Bell Directory, YellowOnline.com specializes in targeting products and […]

Internet retailer Onsale Inc. launched a new advertising campaign on America Online’s network of sites, including AOL itself, AOL.com, CompuServe, Netscape and Digital Cities. Onsale is featured in the respective “Shopping” sections on each of these sites, under the “Computing” category. Spending was not disclosed. Onsale is also featured in the auction and other categories […]

Women’s network iVillage Inc. signed a $22.5 million sponsorship and content deal with healthcare destination site PlanetRx.com. Terms of the deal include a three-year sponsorship agreement and a two-and-a-half year content license agreement in which PlanetRx.com will pay to be the exclusive online retailer for iVillage.com for prescriptions, over-the-counter medications and vitamins, as well as […]

Internet companies are already snapping up those expensive advertising spots for Super Bowl XXXIV on Jan. 30. In fact, dot com businesses have taken 12 to 15 of the 61 advertising slots available, according to a USA Today report. Larry Fried, executive vice president/NFL sales of Walt Disney Co.’s ABC television network, said 90 percent […]

Go2Net Inc., a network of technology and community Web sites, signed a network-wide advertising agreement with HomeSmart.com, a provider of online real estate services. The deal makes HomeSmart.com the exclusive real estate content provider on the Go2Net Network’s Real Estate Search Channel. Spending details were not disclosed. HomeSmart.com also will be the exclusive provider of […]

The National Retail Federation, one of the world’s largest retail trade association, recently founded an e-commerce group called the Internet Commerce Council. Members include business development executives from leading e-commerce companies. The NRF said the new group’s mission is to help its retail members evaluate their choices among Internet retailing solutions. Initial activities will focus […]

The most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com’s ad, which had an 8.4 percent CTR, according to Nielsen//NetRatings. US Search provides public record information about individuals. The top ad banner for the week was GetSmart’s ad, climbing from the No. 5 spot from the previous week. GetSmart, a provider of […]

e-bidd.com said it has purchased the worldwide rights to Internet Auction Software and Internet Ad Management Software and plans to launch an online ad auction marketplace called Banner-Auctions.com site. An overview of the technology purchased can be found here on the e-bidd.com Web site. The company said Banner-Auctions.com is scheduled to go live within 45 […]

Teen destination site Bolt.com teamed up with pen maker Paper Mate in a promotion to provide one lucky teenager with a free college education in the “Write to Learn” Contest. The contest gives the 4.7 million users viewing pages on Bolt.com the chance to submit an essay that answers “What Does a College Education Mean […]

Beauty products retailer eve.com launched its first television advertisements, featuring a fantasy in which women are transformed by cosmetics. The TV spots, like the print advertising campaign launched by eve.com earlier this summer, use colorful creatures from nature. The TV ads add a twist: the creature delivers color to transform a woman’s lips, eyes or […]