Beth Cox

Interactive agency THINK New Ideas Inc. launched an online advertising campaign for France Telecom, representing the first international online communications initiative for the communications company. The campaign is aimed at telecommunications opinion leaders, information-technology executives and the global financial community via a rich media environment featuring multiple layers of interactive messaging. Billings were not disclosed. […]

Freestyle Interactive has been chosen as the interactive agency of record for media marketplace Adauction.com. Freestyle will exclusively handle online creative, strategy, communication tools, and audience development. An online campaign is scheduled to launch at the end of September 1999. Billings were not disclosed. “We reviewed a number of interactive agencies and were extremely impressed […]

Media network Salon.com signed an exclusive advertising agreement with the Acura Division of American Honda Motor Corp. Acura will become the exclusive luxury automotive sponsor of Salon’s Book site. The campaign runs through February 29, 2000. Spending was not disclosed. In addition, Acura will sponsor a book review contest in which readers may submit a […]

Eisnor Interactive Inc., which bills itself as an off-line promotion and guerrilla marketing agency for online brands, signed Reebok International Ltd.’s Internet business unit as a client. The Reebok.com unit (RBK) is focused on global e-commerce, direct-to-consumer marketing and sales initiatives. “Our usual focus has been building brand awareness for online companies in the off-line […]

NetGravity said that news and information provider dbusiness.com is using NetGravity AdServer to deliver targeted advertising and e-mail campaigns to local business communities and markets. “NetGravity’s (NETG) AdServer software enables dbusiness to deliver targeted banner and e-mail advertising by region, demographics and preferences,” said Tom Maffettone, CEO of dbusiness.com. “This advanced targeting ability allows us […]

Pet supplies store Petstore.com named Black Rocket as its advertising partner, without a formal review for the $10 million to $20 million account. “Petstore.com chose Black Rocket because of their ability to quickly build brands through exceptional creative execution,” said Josh Newman, CEO of Petstore.com. “We’re looking forward to building a program that will highlight […]

Messaging site JFAX.com launched the first stage of a planned $20 million marketing and advertising campaign. Kalis & Savage Advertising helped with kickoff in the Los Angeles and Chicago markets. InterActive Agency Inc. (iAgency) will handle creative development. “Working in concert, Kalis & Savage Advertising and iAgency will implement a dynamic marketing plan to effectively […]

“Get paid to surf” company AllAdvantage.com said it completed a second round of equity financing, raising an additional $31 million in capital. Lead investor is Walden Media and Information Technology Fund. Others are Times Mirror TMCT Ventures, Partech International, J&W Seligman’s New Technologies Funds and Communications and Information Fund as well its off-shore counterparts, Technology […]

Rubric Inc.’s eMarketing Automation (eMA) applications were selected by Cisco Systems to automate its corporate marketing efforts. Cisco said Rubric eMA will be used to plan, execute, manage, report, and analyze multi-channel marketing campaigns such as online seminar registrations and advertising, direct mail and e-mail campaigns. Financial arrangements were not disclosed. “Cisco manages up to […]

Application service provider StoragePoint.Com, breaking with standard Internet practice, said it has eliminated banner advertising from its free virtual desktop service. “This strategy fits a practical business model,” said Scott Zimmerman, StoragePoint.Com chief executive officer. “It’s better business to make our service work faster.” StoragePoint offers Internet users unlimited secure global access to their documents […]

Game company Kesmai signed on with the Adsmart Network, allowing advertisers to extend their reach across both the hardcore and casual gamer audience. Adsmart will manage and sell advertising and sponsorship opportunities on GameStorm, Kesmai’s Internet games service. In addition, Adsmart’s sales force also will sell advertising impressions for Kesmai’s content on AOL’s Games Channel, […]

Novo Interactive and The MacManus Group said they have merged Novo Interactive with MacManus’ digital marketing communications agency Blue Marble ACG Ltd. The MacManus Group, a network of diverse advertising, marketing and communications companies with offices in 75 countries, will be a significant shareholder and investor in the merged company. The new entity will operate […]