Beth Cox

Music retailer CDNOW and its ad agency Hampel/Stefanides are airing three new TV commercials as part of an ongoing campaign that debuted during the telecast of the 1999 Grammy Awards. The new spots are appearing on cable networks MTV, VH1 and Country Music Television. Spending was not disclosed. Hampel/Stefanides developed the ad campaign to highlight […]

Ad network 24/7 Media Inc. launched a channel for health professionals and signed a global Internet advertising agreement with Medical Economics Company Inc., a publisher of healthcare magazines and directories. 24/7 Media will sell sponsorships and advertising on PDR.net, an umbrella medical and healthcare Web site that incorporates several publications and journals published by Medical […]

NetGravity said that news and information provider dbusiness.com is using NetGravity AdServer to deliver targeted advertising and e-mail campaigns to local business communities and markets. “NetGravity’s (NETG) AdServer software enables dbusiness to deliver targeted banner and e-mail advertising by region, demographics and preferences,” said Tom Maffettone, CEO of dbusiness.com. “This advanced targeting ability allows us […]

Media network Salon.com signed an exclusive advertising agreement with the Acura Division of American Honda Motor Corp. Acura will become the exclusive luxury automotive sponsor of Salon’s Book site. The campaign runs through February 29, 2000. Spending was not disclosed. In addition, Acura will sponsor a book review contest in which readers may submit a […]

Eisnor Interactive Inc., which bills itself as an off-line promotion and guerrilla marketing agency for online brands, signed Reebok International Ltd.’s Internet business unit as a client. The Reebok.com unit (RBK) is focused on global e-commerce, direct-to-consumer marketing and sales initiatives. “Our usual focus has been building brand awareness for online companies in the off-line […]

Pet supplies store Petstore.com named Black Rocket as its advertising partner, without a formal review for the $10 million to $20 million account. “Petstore.com chose Black Rocket because of their ability to quickly build brands through exceptional creative execution,” said Josh Newman, CEO of Petstore.com. “We’re looking forward to building a program that will highlight […]

Messaging site JFAX.com launched the first stage of a planned $20 million marketing and advertising campaign. Kalis & Savage Advertising helped with kickoff in the Los Angeles and Chicago markets. InterActive Agency Inc. (iAgency) will handle creative development. “Working in concert, Kalis & Savage Advertising and iAgency will implement a dynamic marketing plan to effectively […]

“Get paid to surf” company AllAdvantage.com said it completed a second round of equity financing, raising an additional $31 million in capital. Lead investor is Walden Media and Information Technology Fund. Others are Times Mirror TMCT Ventures, Partech International, J&W Seligman’s New Technologies Funds and Communications and Information Fund as well its off-shore counterparts, Technology […]

Rubric Inc.’s eMarketing Automation (eMA) applications were selected by Cisco Systems to automate its corporate marketing efforts. Cisco said Rubric eMA will be used to plan, execute, manage, report, and analyze multi-channel marketing campaigns such as online seminar registrations and advertising, direct mail and e-mail campaigns. Financial arrangements were not disclosed. “Cisco manages up to […]

Application service provider StoragePoint.Com, breaking with standard Internet practice, said it has eliminated banner advertising from its free virtual desktop service. “This strategy fits a practical business model,” said Scott Zimmerman, StoragePoint.Com chief executive officer. “It’s better business to make our service work faster.” StoragePoint offers Internet users unlimited secure global access to their documents […]

Game company Kesmai signed on with the Adsmart Network, allowing advertisers to extend their reach across both the hardcore and casual gamer audience. Adsmart will manage and sell advertising and sponsorship opportunities on GameStorm, Kesmai’s Internet games service. In addition, Adsmart’s sales force also will sell advertising impressions for Kesmai’s content on AOL’s Games Channel, […]

Novo Interactive and The MacManus Group said they have merged Novo Interactive with MacManus’ digital marketing communications agency Blue Marble ACG Ltd. The MacManus Group, a network of diverse advertising, marketing and communications companies with offices in 75 countries, will be a significant shareholder and investor in the merged company. The new entity will operate […]