Beth Cox

Bravo! Marketing has been named the public relations agency of record for StreetFusion.com, an online broadcaster of earnings conference calls. Targeting the financial services industry, Bravo! Marketing will help to brand StreetFusion.com’s investor relations solutions and head up marketing communications efforts. Billings were not disclosed. In addition to media relations, the agency said it will […]

Home furnishings site HomePoint.com launched what it calls The Bunker Bob 40-City Y2K Tour Across America in a furnished glass house on wheels furnished with products from the site. The company said it established a special section on its Web site that describes the tour, tracks its progress and showcases the HomePoint.com furniture, wall art, […]

Catholic Healthcare West (CHW), a not-for-profit healthcare system, launched chwHEALTH.com and hired interactive agencyMultimedia Marketing Group to promote it. The free destination site is an expanded version of CHW’s previous corporate site and includes more dynamic “Your Health” content. Site visitors can take one of several health risk assessments and receive a detailed personal health […]

DoubleClick Inc. added online publisher Nando Media to its roster of DART ad server clients. Nando Media is the interactive media division of The McClatchy Co., which publishes 11 daily and 12 non-daily newspapers. DoubleClick’s Dynamic Ad Reporting and Targeting system will enable Nando to outsource its ad serving as well as the maintenance of […]

Internet residential mortgage banker AppOnline.com named Benenson and Janson as its first advertising agency of record. AppOnline.com matches the customer with the best loan program for their needs through its national network of mortgage offices. “Benenson and Janson demonstrated an acute sense of brand positioning and vision for the AppOnline.com experience of high-tech, yet high-touch […]

Classifieds company AdOne launched a redesigned version of its consumer site, ClassifiedWarehouse.com. The company said the redesign improves consumers’ searching experiences and increases the visibility of AdOne newspaper affiliates. ClassifiedWarehouse.com aggregates daily updated employment, automotive, and real estate listings from hundreds of newspapers and other Internet content providers. Consumers now can more easily search by […]

Internet marketing and solutions company BeFirst.com Inc. launched FindWhat.com, a new Pay-for-Position search engine. The site “provides a better search result for online users and a cost-effective way for Web publishers to drive qualified traffic to their sites,” the company said. The FindWhat.com search engine is powered by the company’s proprietary Pay-for-Position listing service. Similar […]

Ad serving company Real Media, which also runs an Internet advertising network of 570 (mostly newspaper) Web sites, hired R/GA Interactive to redesign its Web site. The redesign is part of a refinement of Real Media’s branding strategy that will incorporate input from Mezzina/Brown (selected by Real Media as its off-line advertising agency last week) […]

Ad agency Leapnet Inc. said net income for the second quarter increased to $576,326 or $0.04 per diluted share, compared to net income of $73,894, or $0.01 per diluted share in the same period last year. For the quarter, revenues increased 9.3% to $9.8 million, compared to revenues of $9.0 million in the same period […]

Interactive agency AGENCY.COM said it has been chosen by consumer goods giant Colgate-Palmolive as agency of record for all global interactive activity. Billings were not disclosed. AGENCY.COM will work with the $9 billion consumer products company to provide all interactive strategy, development, advertising, partnerships and e-commerce endeavors. First task is the complete redevelopment of the […]

Interactive agency THINK New Ideas Inc. launched an online advertising campaign for France Telecom, representing the first international online communications initiative for the communications company. The campaign is aimed at telecommunications opinion leaders, information-technology executives and the global financial community via a rich media environment featuring multiple layers of interactive messaging. Billings were not disclosed. […]

Freestyle Interactive has been chosen as the interactive agency of record for media marketplace Adauction.com. Freestyle will exclusively handle online creative, strategy, communication tools, and audience development. An online campaign is scheduled to launch at the end of September 1999. Billings were not disclosed. “We reviewed a number of interactive agencies and were extremely impressed […]