Beth Cox

Savescreen.com launched Screensaver Ad Server, which allows Web sites to offer multimedia-rich screensavers that include personalized greetings, advertising, and hyperlinks back to the sites. The screensavers can include advertisements with a high degree of “stickiness” because they often remain on a user’s desktop for months, the company said. The Screensaver Ad Server takes care of […]

The @dVenture Network, the Internet advertising network of VentureDirect Worldwide, said it has organized 18 new “tightly defined: demographic channels. VentureDirect used third-party research to determine the types of sites people within each demographic are most likely to visit. Sites within The @dVenture Network were then grouped into demographic channels based on these findings. The […]

Criminal justice news service APB News.com launched a national consumer advertising campaign designed by Bozell Kamstra with initial billings estimated at $20 million. The online and offline marketing strategy is based on the insight that people are tired of getting crime news and information on important safety issues with more of the media spin and […]

The most clicked-on banner for the week ending Sept. 5 was an ad for auction site eBay, which had an 18.6% CTR, according to Web measurement firm Nielsen//NetRatings. The top advertisers, ranked by banner impressions, were: AdvertiserImpressions in MillionsReach % TRUSTe260.815.0 Microsoft145.229.1 Amazon81.924.7 CDNOW42.916.5 Yahoo!42.516.4 Next Card35.815.1 Ad Council32.27.2

Ad network and serving technology company DoubleClick Inc. has won a patent for the technology employed by its Dynamic Ad Reporting and Targeting ad server product. The U.S. Patent Office, after a two-year review, issued patent 5,948,061 to DoubleClick entitled “Method of Delivery, Targeting, and Measuring Advertising Over Networks.” “DoubleClick has always been a pioneer […]

Cost per click network Click Agents said it served its three billionth ad on September 9. “We have grown exponentially over the past few months, and continue to do so at a very aggressive pace; our goal by the end of this year is to serve seven billion ad impressions,” said Gurbaksh Chahal, president and […]

AdRelevance said it has launched a new service designed to provide Web marketers “with the most complete and accurate data available” on competitive online advertising. Meanwhile, a start-up called Leading Web Advertisers (LWA) reportedly plans a somewhat similar new ad tracking and reporting service that will provide details on a competitor’s Web marketing efforts, including […]

Yahoo! Inc. may raise advertising rates as much as 15 percent to 20 percent this week, according to a published report. The companies share price rose as much as 5.3% last week on optimism that the Internet search service is expected to raise advertising rates, helping to boost its total revenue, Bloomberg News reported. Yahoo! […]

Internet discussion service company RemarQ Communities Inc. has introduced a new marketing program that allows advertisers to purchase callouts or keywords within specific discussion communities. RemarQ calls it the Midstream Marketing program. Callouts will appear as a familiar blue hyperlink at the bottom of a discussion thread, while keywords will appear as a hyperlink within […]

In a move aimed at helping the company stand out in the increasingly crowded online pet supply field, PETsMART.com is launching a national television campaign. The new campaign, created by Publicis Seattle, touts the idea of shopping smart and having the entire PETsMART store, with its selection and prices, delivered right to the consumer’s door. […]

Onvia.com has closed on $11 million in a round of debt financing led by new investors Comdisco Inc., Dominion Ventures and Meier & Mitchell Inc. Onvia.com acts as an “online chief operating officer” for business owners by offering access to the services and products entrepreneurs need to run their business. The company will use the […]

About 96 percent of e-commerce Web sites are in English, making language more of an obstacle to trade online than it is in the real world, according to new industry reports. “When it comes to language, the virtual world is far behind the physical world,” said Geoffrey Ramsey, eMarketer’s Statsmaster. “Put simply, if you are […]