eBay Banner Nets 18 Percent CTR

The most clicked-on banner for the week ending Sept. 5 was an ad for auction
site eBay, which had an 18.6% CTR, according to Web
measurement firm Nielsen//NetRatings.

The top advertisers, ranked by banner impressions, were:

AdvertiserImpressions in MillionsReach %
Next Card35.815.1
Ad Council32.27.2
Red Cross29.78.5

Impressions reported include house ads that run on an advertiser’s own Web

Top Banners, ranked according to reach percent, were:

AdvertiserReach %Creative
First USA/MSN3.9Chess Players The World Over Are Joining The Game
Against Kasparov. How About You?
GetSmart3.9Find: A Loan for Me. Refinancing, Second
Mortgage, Debt Consolidation
Bonzi Software3.8Speed Up Internet Connection
Autoweb3.0Buy it; Sell it
Capital One3.0Visa Platinum; Credit Limit, Fixed APR, Apply
Online, Submit
Acceleration Software2.9Find the ball and win a free
Internet Telephone AND a web accelerator!
Ad Council2.9ESGR: Employer Support of the Guard and Reserve.
Beyond.com2.8Win A Sega Dreamcast System!
Autoweb2.8GET A PRICE
ShopNow2.8Where will you be at the millennium? Reserve
NOW! It’s not too late to plan!

Ad banners that run predominantly on an advertiser’s own property or house
ads are not included in the above.

Rankings are based on audience measurement
of people who have access to the Internet from home.

Average click rate for the top
banners was 0.55 percent. Banners may be viewed here.

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