Beth Cox

News and information service NewsPage.com selected Grey Advertising as its first advertising agency of record. Grey will manage all brand, creative, media and promotion strategy and development for NewsPage.com. The agency will begin working immediately on a major branding campaign for NewsPage.com. Billings were not disclosed. “Grey demonstrated they have what it takes to grow […]

For the first time, the official Olympics Web site will sell online advertising and sponsorship opportunities for Olympic sponsors, as well as for Internet-based companies, according to The Sydney Organising Committee for the Olympic Games. Advertising will run on sydney.olympic.org, a site developed by IBM Corp. and the Sydney Organising Committee. The Sydney Olympics contracted […]

Internet yellow pages will generate about $101.7 million in revenues in 1999, less than 1 percent of the total yellow pages advertising market, but a 120.4 percent increase over 1998, says a new industry study. The report, “Internet Yellow Pages 1999: Business Models & Market Opportunities,” was prepared by Simba Information Inc. Simba projects that […]

Search engine company Northern Light Technology launched its first-ever broadcast and print advertising campaign. The campaign, which was created by Mullen Advertising, will be a multimillion dollar effort consisting of national print, network television, national cable television and network radio executions. Spending specifics were not disclosed. “Northern Light will no longer be the best kept […]

Ticketmaster Online-CitySearch reportedly has named J. Brown/LMC Group as its agency, handling strategic planning and creative responsibilities for an account estimated at $5 million to $10 million. Others participating in the review included Peterson Milla Hooks, Wolf/Doyle, Colby Effler & Partners, and Young & Rubicam, according to Adweek. Ground Zero was Ticketmaster’s (TMCS) previous agency […]

Australian ad serving firm Sabela Media is expanding its independent ad serving, tracking and ROI analysis services to the U.S. market. Sabela Media said it now offers its adaptive targeting and profiling engine to Web advertisers and publishers worldwide. Sabela provides a system through which advertisers and Web site publishers can manage a large volume […]

Web site analysis application provider Accrue Software Inc. will merge with Marketwave, developer of the Hit List traffic analysis tools, in a deal valued at about $70 million. Under terms of the deal, Marketwave will become a subsidiary of Accrue (ACRU). Marketwave’s outstanding stock will be exchanged for approximately 3.5 million shares of Accrue common […]

Network services company Digital Island Inc. said that NetGravity Inc. has begun using Digital Island to serve its customers’ ads in Europe and Asia. Ad banner distribution in Europe and Asia based on Digital Island’s network represents more than 20 percent of all of NetGravity’s AdCenter traffic worldwide. The Digital Island Intelligent Network helps NetGravity […]

Ad network Adsmart said it has created a new set of divisions and categories that “precisely match the way advertisers buy media. The new lineup, based on research and the buying patterns on the network, “makes the process easier for advertisers and the profits greater for Web site publishers,” the company said. Adsmart’s top branded […]

E-commerce solutions provider DXSTORM.COM has selected InterActive Agency Inc. (iAgency) as its public relations and advertising agency of record. iAgency’s first task will be to create a campaign to introduce the company’s DXCART technology to the North American Internet development and e-commerce market. Billings were not disclosed. “DXSTORM.COM is a strategic fit for iAgency based […]

Ad serving and network company Real Media said it has opened a Miami office in response to growth in its Latin American operations. Greg Gendron has transferred from Real Media’s New York headquarters to become managing director of Real Media Latin America. Real Media Latin America has signed Miami-based Charney/Palacios & Co., a Latin American […]

Pay for placement search engine GoTo.com said it has added about 5,000 new advertisers to its program, a 50 percent increase since June 1999, bringing the advertiser base to more than 15,000. The company also has launched two new payment programs for advertisers and the “Net Pricing” program for advertising agencies. In the second quarter […]