Beth Cox

Omnicom Group Inc. launched a new Web site designed to provide visitors with more comprehensive strategic and financial information about the company. The new Web site address, www.omnicomgroup.com, replaces the company’s previous site, www.omnicomny.com. Designed by Razorfish, a unit of Omnicom’s Communicade division, the new site includes an overview of Omnicom Group’s structure, management and […]

MSNBC.com signed a one-year cross-marketing agreement with drugstore.com, an online source for health, beauty, wellness, personal care and pharmacy products. drugstore.com advertising will appear on MSNBC.com, MSNBC Cable and NBC TV’s “Later Today,” and will include television spots, health programming billboards and sponsorships, as well as online interstitial, mid-page and banner ads. Financial details were […]

Upscale jewelry e-commerce site Mondera.com said that Leo Burnett and its Starcom media division will be handling all advertising efforts for the site. Leo Burnett will be handling Mondera.com’s off-line advertising, including magazine ads, billboards and radio. “Our brand-building expertise partnered with their entrepreneurial spirit and knowledge of the global jewelry business will make Mondera.com […]

Internet Profiles Corp. (I/PRO), a provider of Web traffic analysis and auditing solutions, opened a European headquarters, co-locating with the established offices of parent company Engage Technologies in London. The UK office will function as a sales, marketing and operational center for I/PRO Europe. “Although we’ve been serving sites on five continents for several years, […]

Urging individual investors to “Believe in Yourself,” online brokerage operator Ameritrade Holding Corp. launched a $200 million national marketing campaign designed to attract new accounts and build the brand. The integrated campaign, managed by OgilvyOne-Chicago, continues the “Tales of Ameritrade” television spots that debuted last February and will appear on network and cable television, in […]

Off-line promotion specialist Eisnor Interactive Inc. launched a promotional campaign that features ads on coffee cups for online investment and financial news publication TheStreet.com. New Yorkers will find TheStreet.com cups at dozens of delis and gourmet coffee shops in the city’s financial and corporate districts. Spending was not disclosed. “This is a great way to […]

E-mail outsourcing company Media Synergy formed a strategic alliance with Winfreestuff.com, which allows people to win promotional items and gathers names for opt-in marketing lists. The partnership will allow both companies to bolster their e-mail marketing solutions, which include lead generation and opt-in list development, large-scale e-mail campaign design and deployment, and results measurement and […]

Online sweepstakes promotions company Webstakes.com named Heater Advertising as its agency of record. Heater said it will work with Webstakes.com on the creative development and execution of a multi-million dollar national consumer and trade advertising campaign, scheduled to launch in November. “The leading-edge online promotions that Webstakes.com develops for its clients give us a solid […]

Newspaper publishers in Germany are reportedly moving to head off competition in Internet advertising sales by forming a joint marketing organization for online advertisements. German newspaper industry association spokesman Hans-Joachim Fuhrmann said that while many German newspapers already offer online ads, the new group would use attractive content and services to fight off upstarts, Reuters […]

Balet & Albert has been awarded the advertising account for fashionmall.com Inc., a vertical portal devoted to shopping and fashion. Billings are expected to be $8 million a year. The agency said it plans a complete branding and image campaign, encompassing corporate identification, sales support materials, print, television, Internet and outdoor advertising. fashionmall.com is a […]

Internet classifieds company AdOne said it has added 29 new affiliate newspaper partners with a combined circulation of 2.9 million to the AdOne network and its ClassifiedWarehouse.com consumer site since June 1999. Additions include The Houston Chronicle, The Oregonian in Portland, San Antonio Express-News, and Commercial Appeal in Memphis. AdOne is backed by Advance Publications, […]

MapQuest.com Inc. established a partnership with Web ad network AdAce to provide local and regional advertising services aimed at small- and medium-sized businesses. The new service allows small business advertisers to deliver targeted banners in two sections of the MapQuest.com Web site: 1) Travel Guide, which supplies information on hotels, dining, city information and weather, […]