Beth Cox

PR firm TechMarcom Inc. has been retained by Kryptonite Corp. for the upcoming launch of a line of anti-theft devices for notebook computers. Contracted services include media and analyst relations, strategic planning and trade show support. Billings were not disclosed. “Kryptonite is bringing a much needed high-quality, low-tech product to a high-tech consumer marketplace. Notebook […]

ClickAction Inc., formerly MySoftware Co., announced a name change “to underscore the company’s commitment to the fast growing e-marketing industry.” The company also launched ClickAction ERM 4.0 (E-mail Relationship Management), calling it a “state-of-the-art e-mail marketing service.” Request-based ERM 4.0 includes an exclusive e-mail prospecting service to help clients find new customers and drive traffic […]

G & L Internet Bank, which says it is the first FDIC-backed, Internet bank targeted at the gay and lesbian community, hired public relations firm Aplomb Consulting and advertising agency Courtney & Watson to promote its upcoming launch. “Never again will gay men and lesbians have to worry that they will face discrimination when they […]

WPP Group unit OgilvyOne Worldwide established O Technologies, an online IT services company in France, which will become part of the OgilvyOne network. OgilvyInteractive has a 30 percent interest in the new company. OgilvyOne said O Technologies is being created and managed by telecom engineers who have fully integrated the role of marketing and communication. […]

Excite@Home named Starcom as its agency of record to handle media planning and investing. The account will be serviced out of Starcom’s new San Francisco office. Billings were not disclosed. “The decision to open up an office in San Francisco underscores our level of commitment to Excite@Home and the entire Bay Area,” said Bob Brennan, […]

Naviant Technology Solutions, a Customer Relationship Management (CRM) consulting and services provider, said that Excite@Home and XL Ventures have joined 24/7 Media as strategic investors in its $46.5 million acquisition of IQ2.net. XL Ventures is the venture capital subsidiary of Big Flower Holdings Inc. Specifics of the investment were not disclosed. In addition to these […]

NeoPlanet Inc. said it has integrated the Macromedia Flash Player into the NeoPlanet 5.0 Internet Desktop, allowing rich-media advertising. The NeoPlanet Desktop app is a program that merges Web browsing, e-mail, instant messaging, chat and community into one desktop application. The NeoPlanet ‘InfoBox’, a persistent advertising space built into the NeoPlanet Channel Bar, now supports […]

Art.com, the consumer brand of Getty Images Inc., launched its inaugural branding campaign via an out-of-home and print effort created by Leo Burnett U.S.A. that includes outdoor, transit and postcard executions in 13 major U.S. cities. The visually simple ads with playful copy will also be featured in national magazines, while radio will be used […]

Four new online brands signed with interactive network Phase2Media for sales representation, bringing the number of marketing partnerships to more than 30 for the firm that launched only last April. The companies and brands partnering with Phase2Media include AmericanGreetings.com; the Wire: News from the Associated Press; Maxim magazine; and the National Lampoon’s soon-to-be launched The […]

Intraware Inc., a provider of Internet-based services for IT professionals, in conjunction with online marketing company Gamelet, launched a promotional entertainment and technology quiz site aimed at IT professionals. Jane’s IT-Quiz features an interactive, multi-player game that tests IT knowledge while providing participating vendors with a traffic-generating alternative to traditional online banner ads. Quiz players […]

Bingo.com Inc. said it launched the first phase of its online international advertising campaign, with the 24/7 Network. The campaign’s objective is to drive traffic to Bingo.com’s portal site as well as the company’s International Wagering Game. Banner ads will appear on international Web sites that focus on games and entertainment. Spending was not disclosed. […]

Online advertising solutions firm Latitude90 changed its name to L90 “in an effort to bring continuity to the company’s brand identity.” The new trade name maintains the original meaning and concept behind Latitude90, literally translated to represent the northern and southernmost regions of the earth, signifying the worldwide reach and global positioning of the company, […]