Beth Cox

Beauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to provide strategic marketing, advertising, and promotion services. Advertising will target well-educated and affluent women for the most part, followed by late teens and fashion-conscious men. A print campaign is scheduled to debut Oct. 30. Billings were not disclosed. Launched […]

ExpressAutoparts.Com Inc. said it awarded its $12 million combined off-line and online integrated communications account to Kirshenbaum Bond & partners. The effort will include the launch, brand strategy and advertising, media, public relations, promotions, special events, sponsorships and relationship marketing. ExpressAutoparts.Com is an online automotive shop that offers consumers information and replacement parts and accessories […]

SEC data provider EDGAR Online Inc. signed with ORB Digital as its advertising agency of record. ORB will direct a multi-million dollar advertising campaign (spending specifics were not disclosed) to promote the company online as well as on television and in print media. The full campaign begins in October. “We have been working with ORB […]

Internet ad network Phase2Media signed an agreement with 6FigureJobs.com to sell all sponsorship, banner and advertising space on the career resource site for senior executives. The new relationship will provide national marketers with online access to the premium demographic audience of 6FigureJobs.com, Phase2 said. “This relationship will highlight the services we provide to a larger […]

Ad giant WPP Group plc is acquiring ad research company Diagnostic Research International Inc. and will fold the company into its Millward Brown International research group. Financial terms were not disclosed. DRI clients include Toyota and Bank of America, among others. Millward Brown expects the acquisition to be cleared by U.S. antitrust authorities in October, […]

Off-line guerrilla marketer Eisnor Interactive Inc. opened new offices in Boston and San Francisco. “We are driven by our clients. They are in Boston and San Francisco and now so are we,” said Di-Ann Eisnor, CEO of Eisnor Interactive. “Our services are in demand as online brands need partners who understand how to position their […]

OneSoft Corp., an e-commerce software and services company, and Romac International Inc. both appointed Grey Advertising Inc. as agency-of-record. Billings were not disclosed. For OneSoft, Grey Advertising will be responsible for national advertising, including creative development and traditional media planning and buying, working in tandem with its specialized communications companies to provide direct marketing via […]

Real Media’s UK office signed a deal to manage advertising sales for Bloomberg across its key European Web sites in France, Germany, Italy and Switzerland. The exclusive, two-year agreement begins immediately. Bloomberg already uses Real Media’s Open AdStream ad serving technology across all its sites worldwide. “This is a significant deal for Real Media, confirming […]

E-business and convergent communications company RMI.NET Inc. launched its first national advertising campaign, aimed at increasing awareness of the company’s expanding line of products and services. The company has begun a multimedia campaign — including radio, newspaper and magazine advertising — in Denver/Boulder, Kansas City, Phoenix, Seattle, Salt Lake City, Tucson and Bloomington/Peoria, IL. In […]

SFM Media LLC has been awarded the media planning and buying accounts of mySimon Inc., which operates mySimon.com, and GT Interactive, marketer of the digital games Duke Nukem and Doom. Billings for the mySimon account are approximately $25 million. Billings for GT Interactive were not disclosed. MySimon.com is a consumer comparison shopping site. Bigelo & […]

The most clicked-on ad banner for the week ending Sept. 12 was VarsityBooks.com’s ad featuring a coupon promotion, which had a 9.4% click rate according to Web measurement firm Nielsen//NetRatings. The top advertisers, ranked by banner impressions, were: Advertiser Impressions (000) Reach % TRUSTe 284,504 14.5 Microsoft 155,385 29.5 Amazon 91,548 26.9 Yahoo! 42,162 17.1 […]

A new report says that proxy server usage by Internet service providers (ISPs) has increased by 13 percent since April 1999, reaching 16.99 percent on Sept. 13. Internet tracking and traffic analysis firm WebSideStory said that as a result, Web sites that rely on site traffic measurements based on local log files are underreporting their […]