Beth Cox

Market research company ACNielsen Corp. and NetRatings Inc.formed a joint venture to launch a global service for tracking audiences, advertising and user activity on the Internet. The new service, to be known as ACNielsen eRatings.com, will be marketed to site publishers, media buyers, marketers and advertisers under the Nielsen//NetRatings brand. The venture will cover Europe, […]

Worlds.com, a provider of 3D Internet technology and content, said it has signed an agreement to create and host NYYankeesWorld.com, “the first real 3D virtual online world ever created for a major sports team.” The agreement was made with UltraStar Internet Services LLC, which holds the rights to www.Yankees.com, the official Web site of the […]

Comet Systems, makers of the patent-pending cursor changing technology, said its Comet Cursor has logged its 10 millionth unique user after one year, and is adding a new user every 1.4 seconds. Comet Systems said it now ranks as the fourth most commonly accessed Web tools site behind Real Networks, ICQ and Macromedia, according to […]

Start-up career portal Superhireway.com selected Gentry Communications as its agency of record for marketing and communications counseling. The agency’s first assignment is to create the next phase of Superhireway.com’s awareness campaign involving brand identification and market recognition. Gentry Communications will also assist with marketing research, targeted promotions and the global marketing strategies. Billings were not […]

Fallon McElligott New York was selected as agency of record for govWorks.com, a new Internet company that is launching a nationwide service to create direct online links to local government. Billings were estimated at $40 million. The selection was made after a review that included three other agencies. The integrated off-line and online marketing campaign […]

Direct marketing firm NetworkDirect said it has added interactive public relations firm JHD Enterprises to its network of resource partners. “As companies plan and budget for direct marketing and Internet advertising in the year 2000 and beyond, we are certain that they will need to integrate interactive public relations into their online communications strategy, to […]

SF Interactive partnered with Silicon Entertainment to redesign the NASCAR Silicon Motor Speedway Web site. Billings were not disclosed. Silicon Entertainment owns and operates real-world NASCAR Silicon Motor Speedway racing centers that offer a chance to drive virtual stock cars in head-to-head competition. SMSonline.com provides a range of information and services including reservations, race results […]

Quantum Leap Communications Inc. has a number of online advertising and e-mail marketing assignments for Microsoft’s Encarta brand. The majority of the assignments involve promotion efforts for Microsoft’s Encarta Online Deluxe Encyclopedia product. Billings were not disclosed. Quantum Leap already has launched the new Microsoft Encarta Reference Products Web site in nine international versions that […]

The San Francisco office of Modem Media. Poppe Tyson has been retained by The Industry Standard Web services group to spearhead the addition of new services and design for TheStandard.com. The Industry Standard, a destination site for services and information on the Internet economy, plans to build database-driven functionality into the site allowing for personalization […]

Interactive agency Avenue A Inc. launched a new service designed to enable its clients to minimize risk and maximize return-on-investment (ROI) on high-profile portal and sponsorship deals. Called the Strategic Partnership Program (SPP), Avenue A provides counsel to its clients negotiating significant advertising and placement contracts with large Web sites. Each client is assigned an […]

CNet Inc. reportedly will raise advertising rates 15 percent to 20 percent, and the move is being construed by some analysts as a sign that Internet leaders can boost prices even as ad rates fall across the Web. The biggest rate hikes will come in the commerce and buying- related areas, analysts told Bloomberg News. […]

Internet-based linguistics solutions provider LexiQuest Inc. said that Lycos Inc.’s HotBot search engine signed to use its technology, “enabling advertisers to improve their ad targeting strategy.” Using advanced linguistic-processing technology, LexiQuest categorizes HotBot search keywords into general topic areas, allowing advertisers to purchase groups of multiple keywords associated with a particular topic. “With LexiQuest’s technology, […]