Beth Cox

Ad-backed PennMedia.com said that its 7.2 million subscriber e-mail newsletter network will be represented non-exclusively by Millard Group, a services provider for the direct marketing industry. “We wanted to introduce our e-mail newsletter network to catalogers because they are one segment who already understand ROI advertising,” said Jaffer Ali, CEO of PennMedia.com. “Millard has been […]

Online advertising company Mediaplex Inc. and OTP Software Inc. said they have teamed up to promote Mediaplex’s proprietary mobile Java objects technology, MOJO, to help e-commerce companies optimize their Internet advertising. MOJO uses corporate business data to deliver more effective sales and brand-building messages in real time. OTP develops, implements and administers packaged Enterprise Resource […]

Home decor e-commerce site MyHome.com for advertising selected DDB Worldwide and Hill and Knowlton for public relations and said it plans to launch a $25 million promotional campaign. DDB Worldwide will manage all brand, creative, media and promotion strategy and development for MyHome.com. The agency will be responsible for national advertising and traditional media planning […]

Yahoo! launched a promotional taxicab in San Francisco, complete with Web access via a laptop computer. In conjunction with the Luxor Cab Co. and the City of San Francisco Taxicab Commission, a purple and yellow Yahoo!-wrapped taxi is now in service. Web access is via Ricochet Wireless Modem and Internet Service. There are no additional […]

Media Two LLC has launched as an interactive ad agency that specializes in assisting small to mid-sized companies. Founder and President Michael Hubbard said he had noted an industry gap — there were few ad agencies dedicated to assisting smaller companies. “The advent of the Internet has not only greatly increased the volume of small […]

E-mail outsourcing company Mail.com Inc. established a partnership with AdAce, an online advertising network that provides targeted advertising for small businesses. The partnership will provide companies that have limited advertising budgets the opportunity to advertise on Mail.com’s network of client sites. Advertisers placing ads through AdAce on Mail.com’s network of sites, which includes CNN, Snap.com […]

Profile driven Internet marketing company Engage Technologies Inc. posted a fourth quarter (ended July 31, 1999) net loss of $10.8 million, or $0.26 per share, compared to a net loss of $4.6 million, or $0.25 per share, in last year’s fourth quarter. Revenues for the fiscal 1999 fourth quarter were $7.0 million, a 338 percent […]

Financial advice operation The Motley Fool Inc. launch a multimillion-dollar inaugural advertising campaign using national television, radio, outdoor and Internet media. The aim is to increase branding awareness. Spending specifics were not disclosed, but the company said 50 percent of the budget will go to online. Designed by The Martin Agency and The Motley Fool, […]

Network services provider Digital Island Inc. said it has added geographic intelligence features to its E-Network Services, allowing businesses to deploy locally relevant online advertising and sales initiatives worldwide. Digital Island said its patent-pending TraceWare technology gives Web-based marketers an advantage by enabling global delivery of the right content, to the right customer, at the […]

Business products and services site BizBuyer.com launched a marketing campaign in conjunction with the unveiling of a new logo and brand identity. The advertising campaign is designed to build on BizBuyer.com’s appeal to small and mid-size businesses that are seeking a more effective way to find vendors, get quotes and purchase products and services. Spending […]

Continuing to gobble up Internet advertising companies, CMGI Inc.’s Engage Technologies said it will acquire AdKnowledge, a provider of Web marketing management solutions, in a stock deal valued at approximately $193 million. On Monday of this week, CMGI announced a deal to acquire ad serving company AdForce in a $500 million stock deal. The moves […]

Furniture and gifts retailer Puerta Bella said it is launching an advertising campaign program through DoubleClick’s Network of premium brand sites. The agreement includes a sponsorship on Home and Garden Television (HGTV) online, as well as a keyword advertising buy on AltaVista. Spending was not disclosed. The campaign will allow consumers to access Puerta Bella’s […]