Beth Cox

Office supply retailer Staples Inc. launched “Your Online Office Manager,” an integrated online and off-line marketing campaign for its staples.com e-tail store that includes a national television spot. The program was jointly developed by Cliff Freeman and Partners, i-traffic and Eisnor Interactive Inc., and Staples’ in-house advertising agency. Billings were not disclosed. “Our goal is […]

Salon.com launched its first national television advertising campaign, a $4 million, 10-week effort to be aired on the four major networks and cable. The spot revolves around a grand ballroom party with the “strange bedfellows” that can only be found on a Web network like Salon.com. Using computer-generated “floating heads” of celebrities profiled on Salon.com, […]

Ad network 24/7 Media Inc.signed a deal with Naviant, a precision marketing company, giving 24/7 Media rights to Naviant’s data for the purpose of serving one-to-one banner ads. Naviant’s database marketing expertise will be used to augment 24/7’s Profilz, a database of user information for delivering targeted Web and e-mail advertising. Financial arrangements were not […]

Online ad rep company Cybereps opened new offices in three U.S. advertising centers and doubled its sales staff. The New York office will serve advertisers and clients in the Northeast. Located in Silicon Alley, the office is headed by Crystal Gurin Burgos, executive vice president. The Los Angeles and Chicago offices will focus on all […]

Ad network Flycast Communications Corp. launched Flycast Valet, an e-commerce offering that creates new revenue channels and customer retention tools for the 1,200-plus sites in the network. Flycast Valet also establishes new marketing opportunities for direct response and e-commerce advertisers, the company said. Flycast selected Internet infrastructure company InfoSpace.com as a key provider in executing […]

Outsourced ad management and delivery company AdForce Inc. signed an agreement with Sun Microsystems, which will use Desktop AdForce 3.0 to plan and schedule targeted ad campaigns, manage inventory, deliver ads and measure effectiveness. Financial arrangements were not disclosed. AdForce is in the process of being acquired by CMGI Inc. “AdForce is an all-inclusive service […]

As expected online audience tracking company NetRatings Inc., which has strategic relationships with Nielsen Media Research Inc. and ACNielsen, filed to raise $69 million in an initial public offering. It has applied to trade the shares on the Nasdaq market under the symbol NTRT. Underwriters are Lehman Bros., Banc of America Securities LLC, CIBC World […]

Wieden & Kennedy has been selected as the advertising agency for HomeGrocer.com, an integrated online grocer and delivery service. Wieden & Kennedy will be responsible for a major brand campaign to launch Internet grocer’s national expansion. Billings were not disclosed. “It is an exciting creative challenge to help build the first portal and brand that […]

Honkworm International, along with ad agency WongDoody, has turned its short form “webisodes” into a national advertising campaign for Fox Television’s Major League baseball coverage. Fox and its agency envisioned broadcast ads using Honkworm’s quirky, flash-based animated stylings. Fox is currently broadcasting the 130 thirty-second spots on Fox Sports Network stations in 12 major U.S. […]

L90 Inc., the online advertising and direct marketing company that recently changed its name from Latitude 90, filed for an IPO aimed at raising up to $69 million. The company designs “beyond the banner” ad campaigns that feature sponsorships, co-branding and other marketing techniques. It has applied to trade the shares on Nasdaq under the […]

Wit Capital Corp. initiated coverage on ad network DoubleClick Inc. and Research Analyst Jordan Rohan assigned the company an “outperform” rating. “We recognize the power of the leadership position that DoubleClick has developed,” Rohan said. “The company is setting industry standards and expanding the market for online advertising and marketing services.” “We believe the company […]

E-commerce services provider MerchantOnline.com said it plans a $1.5 million national ad campaign to be launched in October. The campaign will include banner advertising on Yahoo!., plus major newspaper placements. “The purpose of this media blitz is to get the word out to create a brand awareness that gets consumers to remember that MerchantOnline.com is […]