Beth Cox

A rich media advertising campaign touting Lotus Development Corp.’s Notes and Domino software was launched this week by OgilvyInteractive. Targeting a business audience, the campaign consists of three rich media ads and interstitials touting the benefits and sense of empowerment that individuals in business can have when they use Lotus products. The first in the […]

Online e-tailer drugstore.com signed a promotional partnership deal with Discovery Health Media Inc., a multi-media business consisting of discoveryhealth.com and the Discovery Health Channel. The partnership includes advertising on discoveryhealth.com, which is an online health, medical, fitness, and nutrition portal, and the Discovery Health Channel, and will begin in the fourth quarter of this year. […]

E-mail outsourcing company USA.NET signed Ad Mail agreements with the Pittsburgh Post Gazette, The Morning Call (Allentown, PA) and the Florida Times-Union (Jacksonville). USA.NET Ad Mail is a classified advertising e-mail program that adds Web-based e-mail addresses to classified ads. Publishers can brand it and offer it to their customers as a value-added advertising option. […]

Interactive agency Fry Multimedia Inc. said it has completed its purchase of New York City-based Brandscape, an interactive marketing consulting firm. Brandscape and its dozen employees will be integrated into the Fry organization, and Fry, based in Ann Arbor, MI, will gain a full-service New York City office. Financial details were not disclosed. Fry and […]

Directory service Switchboard Inc., a subsidiary of Banyan Worldwide, said the company’s patent application for key advertisement serving techniques has been allowed by the U.S. Patent and Trademark Office. The patent application relates to a system and method for controlling the frequency of ad serving in an Internet environment based upon a number of factors […]

Interactive advertising and sales strategy firm Phase2Media has been named the exclusive ad sales representative for NeoPlanet Inc., developer of a desktop app that can deliver rich media ads. Phase2Media will sell rich-media advertising opportunities in the NeoPlanet Internet Desktop, including the InfoBox, a persistent ad space built into the interface, and bi-weekly pop-ups delivered […]

E-business marketing and technology company Mediaplex Inc. said it plans to develop a standard interface between MOJO, its online advertising technology, and SAP AG’s SAP R/3 inter-enterprise business solutions. SAP customers will then be able to integrate enterprise information, such as product, inventory, and pricing data, with online advertising to deliver the most relevant online […]

WinStar Interactive said it will launch shopping sites Christmas99.com and Holiday99.com on Oct. 1, sponsored by MasterCard International. MasterCard will provide consumers with exclusive savings offers from retailers through the MasterCard Exclusives program. WinStar generates advertising sales, develops sponsorship packages and facilitates e-commerce and other Internet business partnership programs. Financial details of the sponsorship package […]

Health site SelfCare.com began a national $25 million integrated marketing program with the tagline: “Support. Guidance. Answers.” The campaign, with buys on television, radio and in magazines and newspapers, communicates SelfCare.com’s role as a Web destination designed to help women make informed decisions about their own and their families’ health and wellness. Created by Hoffman/Lewis […]

Cost-per-click advertising network ValueClick signed a number of new advertisers, including Audi, Bausch & Lomb, Goto.com and Monster Board. The network also said it has reached the 25 million advertising banners a day milestone. Other new advertisers include, CNN-SI, Lucent Technologies, Hoovers Online, Remarq, Cars.com, StockUp, GetSmart, Headhunter.net, and HealthCentral. Advertisers can run their ads […]

The Gay Financial Network (gfn.com) named Mad Dogs & Englishmen as its advertising agency of record. Mad Dogs & Englishmen, in conjunction with Wilson Media Group, will create worldwide branding for gfn.com. The inaugural marketing campaign will debut by year’s end. No estimate of billings was disclosed. “Mad Dogs & Englishmen is superb in the […]

Online toy retailer eToys Inc. began a new national advertising campaign that will serve as the centerpiece of its marketing efforts for this year’s holiday season. The campaign breaks later this week on network TV and will run throughout the fourth quarter on many of the shows most popular with eToys’ 25- to 40-year-old target […]