Beth Cox

Direct e-commerce company XOOM.com and newspaper syndicate United Media said that XOOM.com’s MightyMail division will provide several of United Media’s top comic strip properties with online marketing and direct e-commerce opportunities. United Media’s Dilbert comic strip, created by Scott Adams, will be the first property to benefit from the partnership. Financial arrangements were not disclosed. […]

PowerAdz.com, a provider of Internet infrastructure services for newspapers, signed the New York Post and several other newspapers to its list of newspaper affiliates. More than 900 newspapers in the PowerAdz.com network use its technology, which lets newspapers provide aggregated local classifieds, auctions, yellow pages, community and editorial content nationwide. One of the 15 largest […]

Discount brokerage and online trading company TD Waterhouse Group Inc. has launched what it expects will be a $100 million ad campaign featuring celebrities such as Geena Davis and Jackie Chan. The company raised $740 million in its IPO in June. TD Waterhouse, which is 89 percent-owned by Canada’s Toronto-Dominion Bank, began running ads this […]

Online grocer Peapod Inc. and meal take-out and delivery service Food.com signed a co-marketing agreement. Peapod and Food.com will use a variety of channels to communicate the benefits of their services to each other’s extensive customer bases. Financial arrangements were not disclosed. Exclusive offers will also be promoted to Peapod’s approximately 100,000 customers and Food.com’s […]

Ad network Flycast Communications Corp. (FCST) expects to report total revenues of between $11 and $12 million for the third quarter, up about 70 percent from revenue of $6.4 million recorded in the prior quarter. The company, soon to be acquired by Internet holding company CMGI Inc., also said it expects operating losses for the […]

Pay for placement search engine GoTo.com reportedly has agreed to pull a magazine advertisement that showed Muslims at prayer after an Islamic group complained that the ad was offensive. The ad, which appeared in computer and trade magazines, included the image of kneeling Muslim men and the words: “With our search on your site, you […]

YouthStream Media Networks said it has signed an additional 20 advertisers for mybytes.com, the company’s Internet hub for the college market. The site was launched in mid-August. New advertisers include ProFlowers.com, Very Fine, Rolling Stone, Dash.com, St. Martin’s Press (Let’s Go Travel), MapQuest, Secret Deodorant, the United States Air Force, Elizabeth Arden, Triarc Beverage (Snapple), […]

Online insurance marketplace InsWeb launched a national sweepstakes program as part of its two-year, $75-million consumer marketing campaign. Consumers who complete a no-cost, no-obligation auto insurance quote form at InsWeb InsWeb by March 31, 2000, are eligible to win a Mercedes ML320 sport utility vehicle. “We want to demonstrate to new consumers just how easy […]

Online loan marketplace LendingTree Inc. narrowed its search for an agency to three finalists for the estimated $50 million account. Those making the cut are Mullen Advertising, Lowe & Partners/SMS and The Martin Agency. “These agencies reflect a careful screening process aimed at identifying the best long-term strategic and creative communications partner for LendingTree as […]

Internet Stock News (ISN) signed agreements with ad networks Flycast Communications Corp. and DoubleClick Inc. for Web-based advertising solutions. ISN will use Flycast solutions including banner advertising delivered through Flycast’s Business-Finance channel, Business-to-Business channel, and through Flycast’s general Run-of-Network. Targeted advertising also will appear on the DoubleClick Finance Network of sites, using DoubleClick’s (Dynamic Advertising […]

NetGravity is teaming up with YourAccounts.Com, a B-to-B provider of electronic billing and statement presentment solutions, to offer a solution giving advertisers and billers an interactive marketing channel for cross-selling and direct marketing to their customers. e.bill.anywhere and Informa, YourAccounts.Com’s electronic billing and statement presentment product families, have integrated NetGravity’s Internet advertising software solution to […]

DoubleClick Inc. said it has added seven sites to its Shopping & Services Program, which allows participants to offer their users a range of products through a customized online store. The new sites are Travelocity.com, Comedy Central, A&E, The History Channel, New York Daily News and National Review, all of which will offer shopping stores […]