Beth Cox

Mezzina/Brown has been selected by Real Media as its off-line advertising agency beating out DeVito/Verdi, Hanft Byrne Raboy & Partners and Stein Rogan & Partners. Billings for the account are expected to be in the $2 million to $3 million range. Real Media, which runs an Internet advertising network of 570 local Web sites (mostly […]

Restaurant takeout and delivery service Food.com launched a marketing program designed to reach college students where they live — on campus and online. The program, which runs through December, includes a series of events, contests and promotions as well as consistent exposure on campus and on the Web. Spending was not disclosed. The goals are […]

Online health, beauty and wellness store more.com will debut a new television commercial featuring the MIR cosmonauts, shot in space before their landing on Earth. The Mir spot opens on cosmonauts in the cramped quarters of the Mir space station. The voice over says: “Humans can go months without gravity, but there’s one thing they […]

BlueStreak.com has launched its Java-based On-The-Fly system that enables real-time creation, management and manipulation of the company’s E*Banner ads. E*Banners are BlueStreak.com’s rich media advertising format that combines interactive advertising with on-the-spot transactions. On-The-Fly features a Web-based graphical user interface that allows advertisers and merchants to create, access and change E*Banner advertising campaigns from a […]

For the second week in a row, the most clicked-upon banner was WindowsMedia.com’s ad, which had a 13.5 percent CTR, according to Web measurement firm Nielsen//NetRatings. WindowsMedia.com is MSN’s guide to audio and video on the Web. Also for the second straight week, Uproar, an online game show network, claimed two spots, including No. 1, […]

Excite@Home began a multi-million dollar local market @Home advertising campaign promoting the fast and “always on” nature of the cable Internet service. The campaign will run in local markets that offer the @Home broadband service including Phoenix, Dallas/Ft. Worth, San Francisco Bay Area, Seattle, Portland and Rhode Island. The campaign began in Phoenix on Aug. […]

A new industry report predicts that as e-commerce grows, the demand for order fulfillment solutions will reshape the delivery business as suppliers evolve to serve the small-package needs of commerce sites. Online orders from consumers and businesses will soar past the two billion per year mark by 2003, the report from Forrester Research (FORR) says. […]

Opt-in e-mail company NetCreations Inc. marketing, has added Fashionmall.com, Asian Avenue and eight other Web sites to its PostMasterDirect.com Internet advertising network. FashionMall.com is a portal selling clothing and accessories from major brands. It will integrate the NetCreations signup form on its post-purchase confirmation form as well as on the signup form to join Fashionmall.com’s […]

Digital marketing agency SF Interactive was named interactive agency of record for PeopleFirst.com, an online auto financing service. Billings were not disclosed. SF Interactive said it will provide strategic and creative leadership for online advertising including branding, media planning and buying, Web site design, banner advertising, and direct e-mail. “We chose SF Interactive because of […]

Web traffic measurement firm NetRatings Inc. received an $11 million investment from Trans Cosmos USA, a strategic investment arm of parent company Trans Cosmos Inc., a provider of Internet business development solutions in Japan. As part of the deal, James J. Geddes, managing director of Trans Cosmos USA, joined the NetRatings’ board of directors. “This […]

Affiliation Networks Inc. said it will change its name to Snowball.com and launch a $6 million campaign to promote the new brand name. The new name “will better represent the direction of the company,” which is seeking to provide the voice of the I-Generation, the firm said. The I-Generation represents the convergence of 12-29 year […]

Interactive agency Left Field has resigned from the online advertising account of Amazon.com because of disagreements over money and competitive conflicts of interest. As Amazon.com has expanded from an online bookstore into a virtual mall, Left Field said it was precluded from pursuing additional e-commerce accounts, such as auctioneers and music sellers, Michael MacMahon, the […]