Beth Cox

Infonautics Inc. and ESPN The Magazine signed a direct marketing agreement in conjunction with Infonautics’ latest online information service, Sports Sleuth. Launched July 20, Sports Sleuth is an Internet source for free, personalized e-mail containing sports news and information gleaned from hundreds of national and local Web sites. Visitors who register for free membership to […]

Healthcare information provider WebMD Inc. launch a global branding effort and named Ogilvy & Mather Worldwide as its ad agency of record. The integrated campaign, aimed at obtaining an estimated 32 billion consumer impressions over the next three years, includes television, radio, Internet, print and billboard advertising — as well as direct mail and presence […]

Organic Media, the full-service online advertising and media management arm of Organic Inc., was selected as online agency of record by Internet music retailer CDNow. Last March CDNow and N2K formalized their merger and in May Condo relaunched its music store, incorporating the best elements of CDNow and Music Boulevard. Organic Media was responsible for […]

Cosmoz.com signed an exclusive advertising agreement with 24/7 Media to generate traffic and ad revenue for the Cosmoz.com site and its network, including MonsterQuote.com, BuckInvestor.com, KingFine.com and MBMagic.com. Future sites acquired and developed by Cosmoz.com will have the 24/7 Media resources available to them as well, the company said. Through its flagship networks, 24/7 Media […]

Interactive agency Modem Media.Poppe Tyson Inc. reported second-quarter net income of $581,000, compared to a loss of $768,000 in the same period a year ago. Revenues for the second quarter rose to a record $16.0 million, a 53 percent increase over the second quarter of 1998. Basic earnings per share increased to $0.05 from a […]

Showstar Online.com Inc. selected high-tech public relations agency Neale-May & Partners and advertising agency Bozell Worldwide to promote the launch of its upcoming art site. The public relations and marketing campaigns will kick off simultaneously with the launch of the company’s site in September. Billings were not disclosed. Neale-May will launch a public relations program […]

AdForce Inc. , a provider of centralized, outsourced ad management and delivery services, signed an agreement with Language Force Inc., a technology developer specializing in language communication and translation solutions for e-commerce sites. AdForce will be the primary ad-serving company for LanguageForce’s GoToWorld.com search portal, which allows users to communicate between languages by using Universal […]

America Online signed a deal making online investment banking firm Wit Capital Inc. the first company to provide information in AOL’s new After Hours Center. Wit Capital’s facility provides access to after-hours online trading through participating online brokerages. Financial specifics were not disclosed. Under the agreement, for the first six months after launch, Wit Capital’s […]

Interactive television will generate $11 billion in advertising, $7 billion in commerce, and $2 billion in subscription revenues by 2004, says a new research report. The report from Forrester Research Inc. says the prime beneficiary of these cash flows will be the early movers — cable and satellite operators. “Interactive TV has gone from being […]

Ad network 24/7 Media Inc. selected MTI Technology Corp.’s Fibre Channel-based storage systems to support the company’s targeting operations. MTI RAID storage servers will support 24/7’s Profilz, an online database of Web user profiles used to deliver targeted marketing campaigns. 24/7 Media will use MTI’s technology to manage customer reporting, database and data warehousing applications. […]

Digital Chef, an online retailer of specialty food, kitchenware and other cooking related products, is changing its name to Tavolo, Italian for table, and launching a national advertising campaign. The company also introduced a line of proprietary products bearing the Tavolo name and logo. Based on extensive research and customer feedback, the company said, the […]

eCom eCom.com Inc. began an ad campaign on Lycos and launched a national syndicated prize game for eCom eCom Trading Club members. The “Easy Money” game is available on the eCom site and offers 350,000 prizes with instant cash bonus prizes of $50,000, $100,000 and $500,000. “In addition to adding several unique and exciting formats, […]