Beth Cox

DoubleClick Inc. formed a strategic alliance with e-business marketing company Mediaplex Inc. “to bridge the gap between non-personally identifiable online targeting data and an advertiser’s product data.” DoubleClick said advertisers will be able to leverage timely back-end product information, including pricing and inventory availability, and synchronize it with online marketing initiatives to maximize return on […]

Respond.com named Lot21 as its interactive AOR for creative development, media planning and online branding. An online advertising campaign targeting consumers and small- to medium-sized businesses is planned to help Respond.com drive traffic to its site. Billings were not disclosed. With its Emailshopping service Respond.com has introduced a new way of matching buyers with sellers […]

Web marketing solutions provider AdKnowledge launched a new service called eAnalytics, combining new data mining tools with the company’s existing audience profiling and daily tracking of leads and sales. The new service “significantly enhances all of AdKnowledge’s offerings, and promises to greatly improve return on investment (ROI) for customers, the company said. Using the proprietary […]

France Telecom launched a trial version of “Iti Achat,” a secure mobile e-commerce service that enables customers of its Itineris GSM service to make purchases from their mobile phones or via the Internet. Transaction security is guaranteed thanks to a special smart bank card reader integrated in the handset, the company said. The technical application […]

Interactive Pictures Corp., a provider of immersive imaging for the Internet, has been selected by Ticketmaster Online-CitySearch to deliver IPIX images for CitySearch’s city guide Web advertising packages. The 360-degree-by-360-degree IPIX images provide the technology for CitySearch’s “CircleView” ad product for local businesses. Interactive Pictures’ IPIX technology is an immersive photograph, allowing people to step […]

Medical and health information site adam.com signed to outsource its ad sales to the 24/7 Media Network, in the health channel. “This agreement with 24/7 Media represents an important component of our strategy, providing an efficient and effective means of generating advertising revenues for adam.com,” said Robert Cramer, chief executive officer of adam.com. “Being a […]

Cosmetics site eve.com launched a national advertising campaign using delicate representations from nature to convey high-end beauty and portray eve.com as a unique new brand. The campaign’s print advertisements, which launch in a variety of women’s fashion magazines in September, contain images from nature, such as a butterfly or fish, shown next to beauty products […]

Modem Media.Poppe Tyson was selected to plan, execute and manage a new online marketing program for ft.com, the Web site of the Financial Times of London. Billings were not disclosed. “Modem Media has an ideal combination of skills to execute our online communications program,” said Michael Foster, managing director of ft.com. “Their e-business solutions will […]

VideoYellowPagesUSA.com, a division of infoUSA, said that due to “the overwhelming success” of its test marketing in Omaha, it has decided to expand its service to the San Francisco Bay area, effective Aug. 31. VideoYellowPagesUSA.com is a multimedia yellow page directory service that includes listings for every business in the U.S. and currently features videos […]

NovaWeb.com introduced a technology that enables ad content to be delivered while users are connecting to the Internet. The NovaPortal technology, which the company said represents the first time anyone has capitalized on the modem dial-up time, offers a new way for ISPs, PC manufacturers and Internet portal companies to market over the Internet. Users […]

A new industry report says that many online merchants are overly optimistic about consumer spending plans for the back-to-school season. The BizRate.com survey reveals significant gaps between online consumers’ spending plans and e-merchants’ expectations. The survey results show that for the back-to-school season, online buyers estimate they will spend $188 on average whereas online merchants […]

The most clicked-upon banner for the week ending Aug. 1 was Webshots’ ad, which had a 9.5 percent CTR, according to Nielsen//NetRatings. Webshots offers free electronic photos for desktop wallpaper. Top banners, ranked according to reach percent, were: Uproar — Where does Homer Simpson Work? Bar, Bank, Nuclear Plant, Sewer Bonzi Software — Speed Up […]