Beth Cox

A new interactive advertising banner game has been launched as part of a $15 million advertising effort for incite, a soon-to-launch brand of PC-video game publications published by COMPUTEC MEDIA U.S.A. Inc. The banner game showcases a proprietary program developed by McCann-Erickson /Anderson & Lembke. Initial placement was on the AdAge.com home page, aimed at […]

CoolSavings, which offers coupons, rebates, savings notices, samples and trial offers to consumers, said it has reached more than 3.5 million registered members. CoolSavings offers include opportunities from Chuck E. Cheese’s, JCPenney, Kids “R” Us, eToys, barnesandnoble.com, Service Merchandise, CDNow, NetGrocer, MotherNature.com and BigStar.com. Consumers who register at coolsavings.com provide up to 24 fields of […]

Shopping service DealTime.com selected Margeotes Fertitta + Partners Inc. as its advertising agency of record, assigned to develop the company’s first off-line advertising campaign. Billings are expected to total about $15 million on an annualized basis. DealTime.com said it selected Margeotes Fertitta + Partners Inc. because of the agency’s strong team and brand-defining work for […]

Skyline Network Technologies introduced its SpinBox II Content and Ad Management solution, an enhanced version of its plug-and-play hardware/software solution for automating rotation of ad banners and Web content. SpinBox II is designed to manage all Web-compatible files, including GIF, animated GIF, JPEG, Java, Shockwave, audio, mpeg, and avi files. New product features include: New […]

Targeted interactive recruiting services provider CareerBuilder Inc. signed a deal to become a premier advertiser across the Lycos network of sites. Sites include HotBot, Wired News, HotWired, Webmonkey and Suck.com. Financial arrangements were not disclosed. CareerBuilder.com will receive prominent placement on each site, providing visitors with direct access to over two million jobs on the […]

24/7 Media Inc., moving to bolster its direct marketing operations, acquired ConsumerNet, a provider of opt-in e-mail marketing solutions, for $52 million. The ad network company said that its 24/7 Mail e-mail-based direct marketing arm (previously known as Sift Inc.) now has under management more than 11 million addresses. The company said the acquisition also […]

E-commerce portal WelcomeTo Search Engine Inc. launched Xpress Coupons, a system for coupon-enabling banner ads. The system allows any Web banner ad to be transformed into an e-commerce-enabled coupon linked to a vendor’s e-commerce site, the company said. For online shoppers, there is no need to print the coupon and present it in a brick […]

Diamond Multimedia Systems Inc. launched a new e-Store featuring an auction that allows customers to place electronic bids on a variety of products nearing the mature end of their life cycles. Products to be auctioned will include graphic, video and audio accelerators, modems, MP3 and home networking solutions. The online store itself offers the latest […]

Permission e-mail marketing service YesMail.com added MapQuest, EarthWeb and Cybergold to its member network. YesMail Network Partners can earn incremental revenue by giving their subscribers access to YesMail’s permission e-mail network. YesMail members agree to receive offers, promotions and other information matched to their individual lifestyles or needs. Marketers can send highly targeted messages to […]

Cursor technology company Comet Systems launched CometZone, a site that provides Web users with free tools to transform the “arrow” cursor on their Web sites into any custom image found in the CometZone content library. CometZone is powered by the Comet Cursor, a patent-pending technology that allows a Web developer to substitute an image or […]

German online marketing company 1&1 AG & Co. acquired NetAd SA, a Norwegian Internet advertising firm, to expand its European online advertising network. 1&1 bought the company through its subsidiary 1&1 Online Dialog GmbH. Financial terms were not disclosed. NetAd has more than 20 Web sites with 30 million impressions each month, according to a […]

Startup online ad tracking service AdRelevance signed beta customers that include McCann/Anderson & Lembke, OgilvyOne, Deutsche, TeamOne, Dahlin Smith White, Magnet Interactive and StarCom IP. Using the AdRelevance service, advertisers can access data about their competitors’ online marketing communications programs, enabling them to compare and report information by advertiser, Web site, creative and time period, […]