Beth Cox

Healthcare network drkoop.com Inc., headed by Dr. C. Everett Koop, former U.S. Surgeon General, launched a global branding effort and named Lowe & Partners as its AOR. Blanc & Otus, a public relations firm specializing in the high-tech industry, also was hired. Billings were not disclosed, but drkoop.com said plans call for a campaign incorporating […]

AboveNet Communications and VIDS Technologies said they have teamed up to provide online advertising company AdCast the means to increase its Web advertising capacity. AdCast is a creator of graphics-rich “billboard” Web advertisements, or fixed-position ads that are permanent fixtures on a Web site. The AdCast system provides non-scrollable e-BillBoard ads incorporating motion and other […]

Ad management and delivery company AdForce Inc. said that music destination site ARTISTdirect Network signed on as a new client. The ARTISTdirect Network is designed to connect music fans directly to their favorite artists via official Web sites and online events, offering related merchandise for sale. The network consists of the Ultimate Band List and […]

CondeNet said it plans to spend more than $20 million in the second half of this year in separate on- and off-line advertising campaigns designed to bolster branding for each of its core Web sites. CondeNet operates Epicurious.com, PHYS.com, Swoon.com and Concierge.com, which launches next Monday. It is the largest such expenditure since the company […]

Online toy retailer eToys Inc. named Publicis & Hal Riney as its advertising agency of record in the United States. The appointment coincides with the resignation of Kalis & Savage as eToys’ ad agency. Billings were not disclosed. eToys said the new agency’s chief assignment is to produce a national TV and print ad campaign […]

Internet professional services firm Net Explorer Inc. (NEI) and communications design firm Belk Mignogna Associates Ltd. (BMA) have merged to create Nuforia Inc., a branding and e-business agency. Nuforia said its mission is “to help clients increase their presence, potential and profitability through integrated e-business and branding solutions.” The management team includes Net Explorer’s Bill […]

Destination site TheBigHub.com said it plans a $5.3 million media blitz to be launched in early fall. The national advertising campaign, which is being coordinated by RNF Media, will include more than 800 television spots, plus network radio and newspaper placements. “The purpose of this media blitz is to get the word out on TheBigHub.com, […]

24/7 Media Inc. reported a net loss for the second quarter of $7.2 million, or $0.37 per share, compared to a net loss of $9.9 million in the same period a year ago. The company reported record revenues for the second quarter of $17.2 million, a 50 percent increase compared to revenues of $11.5 million […]

Online toy retailer eToys Inc. signed a new, $18 million marketing agreement with America Online, expanding on a previous pact. The new three-year agreement makes eToys the premier retailer of children’s products such as toys, children’s videos and children’s books across several AOL brands. eToys gains anchor tenant status in the Toys, Educational Toys, Kid […]

E-commerce outsourcing and direct marketing company ShopNow.com Inc. signed a multi-year, strategic marketing agreement with sixdegrees, a developer of Web-based products that help people build virtual communities. The agreement will enable ShopNow.com to provide e-commerce technology and online shopping offers to the 2.6 million members of the sixdegrees service. Financial arrangements were not disclosed. ShopNow.com […]

Online campus bookstore efollett.com began a $10 million, multimedia advertising campaign that includes national television and radio, national magazines and on-campus media vehicles. The campaign, created by Tom Reilly Advertising , encourages college students to “Get out of Line” and order their textbooks and collegiate merchandise via efollett.com. “efollett is part of the new breed […]

Startup e-mail outsourcing company Media Synergy signed a two-year agreement with Multiple Zones, a direct reseller of computer products and services, for HTML catalog delivery. The company also recently signed an agreement to deliver Michael Tchong’s ICONOCAST newsletter, a source of news and analysis for Internet marketers. New management at the company includes Eric Goodwin, […]