Beth Cox

Online and Internet services scored the biggest gains in ad spending on traditional media in the first quarter, according to Competitive Media Reporting. Internet and online services spending on such ads almost tripled to $284.2 million. AT&T Corp. was the biggest spender in the category with $32 million, a 22 percent increase. Overall U.S. advertising […]

Interactive advertising and sales strategy firm Phase2Media has been named the exclusive ad sales representative in the U.S. for Hachette Filipacchi Media’s ELLE.com, a portal for affluent young women. In conjunction with the formation of the partnership, Phase2Media named Diane Silberstein as vice president, worldwide sales for ELLE.com. “In Phase2Media we find the perfect partner […]

Employment listing site JobsOnline signed with LinkShare to develop and implement its affiliate program on the Web. JobsOnline said it will increase its brand identity by working with the tens of thousands of affiliates available through LinkShare’s affiliate network, and forging strategic relationships with interested Web sites. Financial arrangements were not disclosed. LinkShare specializes in […]

Road Runner’s broadband sales group Power Media Services (RPM) signed a multi-year strategic marketing partnership with Visa card issuer First USA. RPM is the new advertising and e-commerce sales arm for Road Runner, high speed online service. Under terms of its agreement with First USA, Road Runner said, it has the potential to recognize multi-millions […]

Yahoo! Inc. signed a deal with OnHealth Network Co., making the provider of Internet health information and services a premier merchant. OnHealth gets fixed placement in the Yahoo! Health “alternative medicine” category and Yahoo! Get Local Health. Financial arrangements were not disclosed. Yahoo! visitors will gain direct access to OnHealth.com’s online store sections offering alternative […]

AltaVista was expected to award its planned $50 million-plus branding campaign to Wieden & Kennedy, according to published reports. W&K would be the Internet search site’s first agency of record, handling AltaVista’s initial branding effort that will include TV, print, radio, outdoor and online advertising, according to Advertising Age. W&K is known for its “Just […]

Online sporting goods retailer Fogdog Sports signed a multi-million dollar, two-year agreement with America Online to sell sporting goods in several key areas on AOL and AOL.com. Under the agreement, Fogdog Sports (AOL keyword: Fogdog) will be in four departments of the new Shop @ AOL shopping destination: Sports & Fitness, Camping & Outdoors, Golf […]

The online advertising market in Germany will triple sales this year and can expect at least double-digit growth rates through 2010, says a study by Swiss market research firm Prognos AG. Prognos found that Internet advertising revenues were expected to reach some 150 million marks ($82 million) this year, up from 50 million in 1998, […]

Avenue A, Uniglobe.com’s online agency of record, launched a campaign for the travel site to reach travel shoppers through targeted online advertising efforts. Billings were not disclosed. Avenue A’s will use its proprietary “Precision Targeting” technology to deliver specific ad creative based on profiles of shoppers who have made travel-related purchases online. Precision Targeting is […]

Generation Y e-commerce site Alloy Online Inc. signed an advertising and promotion agreement with Excite@Home. Alloy ads will appear on teen areas on the Excite and Webcrawler.com sites, including Teen Chat, Movies and Music areas within the Entertainment channels, as well as on the Excite and Webcrawler shopping channels. Financial arrangements were not disclosed. In […]

eBIZnet.com Inc. signed a non-exclusive agreement with Flycast Communications Corp. to let Flycast rep for its financial portal Web site, StockDoc.net. Further talks are under way between the two companies to expand this representation to include other eBIZnet Web site holdings. “We chose Flycast to represent StockDoc.net because they offer tremendous flexibility in banner advertising […]

Online media marketplace Adauction.com launched a sales channel for outdoor advertising, following a trial run billboard auction last month. Out-of-home inventory is currently available for San Francisco, Los Angeles and New York, the company said, and will expand to additional key markets over the next quarter. The company began by selling Web ad space and […]