Beth Cox

Bozell Worldwide extended its well-known celebrity milk mustache print campaign to the Internet in a deal with women’s network iVillage. The nation’s milk processors and producers via Bozell are participating in the “Community Challenge” program at iVillage.com. The program developed in partnership is a tool for women giving concrete steps toward improvements in their health. […]

Interactive services and consulting company AGENCY.COM has acquired Twinspark Interactive People BV, a Dutch provider of interactive services. Financial terms were not disclosed. Twinspark will be integrated into the company as AGENCY.COM : Amsterdam. The company has existing offices in London and Paris and recently announced an investment in Pictoris, the Paris-based interactive firm. With […]

America Online Inc. Wednesday expanded its relationship with AmericanGreetings.com by signing a $100 million, five-and-a-half-year marketing agreement. The deal makes AmericanGreetings.com the exclusive provider of greetings products within the AOL network which consists of AOL.com, ICQ, Digital City, Netscape Netcenter and CompuServe. AmericanGreetings.com’s products will also be offered on AOL International services, including Canada, United […]

Yahoo! France launched a French version of Yahoo!’s popular online auctions service, providing a marketplace for French-speaking buyers and sellers around the world. All auctions are free — there are no commissions or listing fees. “By broadening our commerce offerings across our 19 world properties, Yahoo! continues to bring together one of the largest online […]

Domain-based Web hosting company Verio Inc. launched VerioStore, an e-commerce solution aimed at letting small and medium-sized businesses build a store and conduct transactions online. Verio said the store enables merchants to “point and click” to build and securely operate a virtual storefront, and includes Web-site hosting, e-commerce software, an online merchant account application, credit […]

Red Sky Interactive launched a new Miller Genuine Draft site as part of Miller’s third annual MGD Blind Date promotion. Fans 21 years and older may register online to win tickets to the millennium “once in a lifetime” event at which the musicians remain a mystery until they take the stage. Billings for the project […]

Privately held Bravo! Marketing reported billings of $2 million for the year ended in June, a 100 percent increase over fiscal 1998 revenues. Fee revenue for public relations for the period exceeded $970,000, up 35 percent. Fee revenue related to advertising, corporate identity, print collateral and Web development and promotion increased 52 percent to $697,000, […]

MetaSound Systems, a provider of digital audio solutions, named Battenberg, Fillhardt & Wright Inc. (BF&W) to handle its integrated marketing campaign. BF&W will direct MetaSound’s creative and media effort. Billings were not disclosed. Plans call for an integrated campaign that will include targeted print and broadcast advertising buys in addition to direct mail, CD-ROM and […]

Banner exchange HyperBanner Ltd. reportedly plans to raise money by selling shares in the U.S. next year to extend its international reach as it develops its e-commerce consulting arm. The three-year-old company already has 200,000 firms using its free reciprocal advertising service to sell products as diverse as French pastries and plastic surgery. It earned […]

Drugstore.com reportedly is contacting mid-size and large West Coast shops about participating in a review for its estimated $30 million account. Adweek quoted Erik Moris, senior director of communications for the online drugstore, as saying he was holding informal talks. “I just [want to] know who the players are. Will I go into review by […]

Search site and directory operation LookSmart signed a deal to underwrite five PBS TV programs for three years each, including “Sesame Street” and the “Mystery!” series, plus three new cooking shows. Spending details were not disclosed. Looksmart said the sponsored programs will reach approximately 18 million PBS viewers each week through both television broadcast and […]

Total Film Group Inc. is acquiring a 25 percent interest in MeetChina.com, the operator of China’s only e-commerce portal that is officially sponsored and sanctioned by the Chinese government. Financial terms were not disclosed. Total Film Group said its advertising subsidiary, Total Creative Inc., will provide MeetChina.com’s client subscribers, which presently number 30,000 companies, with […]