Beth Cox

Adding another interactive agency to its stable, Grey Advertising Inc. has acquired Beyond Interactive, a full-service online advertising agency. Financial terms of the transaction were not disclosed. With projected 1999 billings of $25 million and 80 employees, Beyond Interactive serves such clients as Nickelodeon, Primedia, Advanta, Borders Books & Music, Petstore.com, Third Age, FortuneCity and […]

High-tech marketing and communications firm JDA Advertising acquired The Hurst Group, a $15 million Salt Lake City agency. Financial terms were not disclosed. The acquisition complements JDA’s growth plans, which have included the establishment of an Internet-marketing unit in Seattle and the opening of an office in Cambridge, MA. The Hurst Group is a 15-year-old […]

The Adsmart network said that in the last 30 days, it has served more than two billion impressions to its network of more than 300 Web sites, up 4,000 percent from six months ago. Adsmart has hired more than 100 people over the past six months to bring the total number of employees to 120, […]

Permission marketers need to remember that a consumer opt-in once isn’t exactly a lifetime commitment, says a recent article on ClickZ. Nick Usborne, a direct response copywriter at forkinthehead.com, writes that “if you go on a date and get permission to come by his or her home the next evening, have you just received permission […]

Local retailers will see their share of online sales decline to just 6 percent by 2003, while national players extend their dominance to the Internet, says a new industry report. Despite the Internet’s promise to level the commerce playing field — enabling small businesses to expand their geographic reach and compete on equal terms with […]

BidPay.com has launched a new patent pending service that makes online auction transactions more efficient by offering money orders for sale on the Internet. The seller has the option to send the goods before the money order arrives once they receive an e-mail confirming that the funds are on their way. The company said its […]

Bizee.com launched a new portal offering business news and information, tools to help conduct and transact business, and a free and open secure communications service to use Virtual Private Network technology. Using Bizee.com’s portal, which covers 24 industries, businesses can communicate with their branch offices, partners, vendors, and affiliates using the advanced encryption standard of […]

OnHealth Network Co. relaunched its onhealth.com site and announced a $25 million integrated branding initiative. The ad campaign, created and produced by TBWA/Chiat/Day in San Francisco, is based on dedicated consumer research conducted over several months by OnHealth and Chiat/Day. The seven 15- and 30-second TV spots, each designed to focus on a different aspect […]

Interactive marketing agency for Avenue A was named an online agency of record for Ticketmaster Online-CitySearch. Seattle-based Avenue A recently helped CitySearch launch into several new markets with the benefit of advanced data measurement and analysis tools. Since partnering with Avenue A in January 1999, CitySearch said it has had great success driving traffic to […]

Anticipating increased online spending for the upcoming presidential and congressional political campaigns, 24/7 Media Inc. opened a sales office in Washington DC. As the 2000 presidential and congressional races heat up, online fund-raising initiatives and online campaigns are predicted to be key components of candidates’ strategies, 24/7 said. According to E-Voter 98, a study that […]

Naviant Technology Solutions, a customer relationship management (CRM) consulting and services provider, will acquire IQ2.net, an IntelliQuest company in a deal valued at $46.5 million. IQ2.net is a provider of online registrations and direct marketing lists and services. The merged company, to be known as Naviant, will deliver new ad targeting solutions. The acquisition is […]

Adauction.com expanded its Board of Advisors with the addition of industry veteran Lester Wunderman, founder and chairman emeritus of Wunderman Cato Johnson. He has more than 50 years of experience in the advertising industry. “The evolution of the Internet has had a great effect on the advertising industry,” said Wunderman, a member of the Advertising […]