Beth Cox

E-commerce technology and services company CyberCash Inc. launched an integrated branding campaign created by Katsin/Loeb Advertising Inc. Spending for the campaign, which highlights CyberCash’s ability to help merchants grow their e-commerce businesses, will fall between $10 million and $15 million. The full-page print ads began appearing nationwide Monday in close to 20 newspapers and magazines, […]

Online mortgage banker and direct lender Virtuallender.com Inc. selected the Flycast Communications Corp. as its lead Web advertising company. The company said the relationship with Flycast is one component of a large advertising campaign that is being launched in several waves over the coming weeks. Spending was not disclosed. The Flycast Network, claims to reach […]

Specialty food store GreatFood.com named the Seattle office of Publicis as its advertising agency of record. “We believe Publicis will provide the most effective strategic marketing and creativity for our company,” said Bill Cuff, president of GreatFood.com. “They have extensive knowledge of the food industry and a great success rate with their clients.” Billings and […]

24/7 Media Inc. Tuesday acquired Toronto-based ClickThrough Interactive, an Internet advertising sales network in Canada. Financial terms were not disclosed. ClickThrough represents about 65 Canadian Web sites and claims approximately 50 million advertising impressions per month. Its flagship Web sites include Toronto Stock Exchange, Canada Newswire, Multiple Listing Service Online, The Weather Network and Canadian […]

Aureate Media Corp., which provides software publishers with ad-supported distribution channels, services, and technology, has secured a $5 million investment from @Ventures, the venture capital arm of Internet holding company CMGI Inc. Aureate Media provides users with “leading edge software” while providing advertisers with a highly targeted marketing channel for integrated ads. Competitors include Conducent, […]

Ad network Flycast Communications Corp. reported second-quarter loss of $6.4 million, or 54 cents per diluted share, compared to a pro-forma loss of $1.9 million, or 27 cents a diluted share, a year ago. Revenues for the second quarter were $6.4 million, up from revenues of $1.2 million for the second quarter of 1998 and […]

E-mail newsletter advertising network PennMedia.com has surpassed 5 million opt-in e-mail subscribers after seven months of operation. The subscriber base is currently growing by 800,000 people per month. “Our growth has been fueled by the imperative to deliver a cost effective ad medium to Internet advertisers,” said PennMedia.com CEO Jaffer Ali. “So many ad dollars […]

Microsoft Corp. reportedly plans to spend $150 million on a television ad campaign this fall to boost its image and highlight many of its products. The company consolidated its $230 million domestic ad account at McCann-Erickson/A&L, San Francisco, earlier this year. Its corporate image account had been at Wieden & Kennedy in Portland, OR. Wieden […]

SF Interactive has been chosen as the interactive agency of record for RemarQ Communities Inc., a provider of Internet discussion services to ISPs and Web sites. SF Interactive will be responsible for online advertising, media buying and planning, direct e-mail programs and measurement for RemarQ. Billings were not disclosed. “After a large review of agencies, […]

Women’s network iVillage Inc. has named John J. McMenamin as vice president and general manager of sponsorship. McMenamin will be responsible for sponsorship sales, new-business development, sales operations, creative services and the development of new selling platforms. “As iVillage.com’s unique sponsorship model builds momentum, John’s diverse background is a perfect fit for managing our growth, […]

asher&partners in Los Angeles has won a multi-million dollar account with the personal bill management service PayMyBills.com. The agency will represent PayMyBills.com, a, in all areas of advertising and marketing. PayMyBills.com’s service allows consumers to receive, review and pay all their bills online. The fee-based service is venture-backed by idealab “We are excited to be […]

Internet classifieds operation AdOne named David Prizer as vice president – affiliate network and David A. Teitler as vice president, director of advertising and sponsorship sales. Prizer had been with the Portland Press Herald where he served as classified advertising manager. He previously held positions with the Chicago Tribune, Chicago Sun-Times and Pioneer Press. Teitler […]