Beth Cox

Discount software store 999software.com Inc. launched a campaign via emaildirect Inc.’s Value-mail opt-in service. Spending was not disclosed. “Value-mail is a targeted, useful, value-rich product for advertisers looking to penetrate particular market segments in an efficient and effective manner,” said Gary Brooks, president of emaildirect. “By partnering with what we consider to be one of […]

A new industry study predicts that online ad spending will reach $32 billion in 2005, surpassing even many of the most bullish forecasts made to date. The first online advertising study from The Myers Group predicts that spending for 1999 will approach $2 billion. The report anticipates a continued rapid escalation in online ad spending […]

Driven by increased ad spending by financial services and Internet companies, the Interpublic Group of Companies Inc. posted second-quarter profits up 18 percent. Net income for the world’s second largest advertising company rose to $139.4 million, or 49 cents a share, from $118.5 million, or 42 cents, a year earlier. New York-based Interpublic’s revenue rose […]

SHOWTIME will launch a new $1 million advertising campaign in August for the network’s weekly online science fiction series WhirlGirl, which premiered on SHO.com in February. The new campaign, designed in-house, will debut in print, outdoor and on Web and run through October. The branding campaign is designed to communicate to the Generation Y audience […]

Fashion e-commerce site operator Styleclick.com Inc., formerly Modacad Inc., signed a marketing and fashion content agreement with Women.com Networks. Women.com users will have access to more than 85,000 items featured at styleclick.com, from home furnishings to women’s apparel. Financial arrangements were not disclosed. Styleclick.com will receive exposure across the Women.com network, including the Virtual Closet, […]

Harte-Hanks Inc., a provider of customer relationship management solutions and direct marketing services, will integrate its products with those of e-business solutions provider net.Genesis Corp. The companies will integrate net.Genesis’ net.Analysis software with Harte-Hanks enterprise-wide products and will cooperate in sales and marketing efforts. The collaboration extends the relationship developed when Harte-Hanks participated in the […]

Internet payment solutions provider CyberCash Inc. posted a second quarter net loss of $10.9 million, compared to a loss of $9.6 million a year earlier. Revenues for the second quarter were $4.3 million, up from the $2.5 million reported for the same period last year. The net loss per share was $0.54 for the three […]

Musicmaker.com a custom CD and digital download provider, and music network Tunes.com signed a letter of intent for a five-year marketing alliance to create a secure digital download and custom CD Internet music destination. Musicmaker.com will provide secure downloadable music for sale at Tunes.com, and will be the exclusive provider of customized CD compilations on […]

24/7 UK has appointed Simon Bagwell, former account manager at UK sales house TSMSi, to the position of international sales manager. He will provide dedicated sales to UK advertisers from the company’s international portfolio of Web sites outside the UK. 24/7’s international sites include AT&T , China.com, GoTo, Lycos News, MapQuest, Playboy, Scoot and Talk […]

Furniture.com signed online advertising agreements with the MSN network and Lycos as part of a multimillion-dollar branding campaign. Spending specifics were not disclosed. The move follows the recent signings of promotional agreements with Yahoo!, America Online, GO Network, and affiliate marketer Be Free Inc. Furniture.com secured a presence on the MSN Shopping site, and will […]

The Adsmart network said that in the last 30 days, it has served more than two billion impressions to its network of more than 300 Web sites, up 4,000 percent from six months ago. Adsmart has hired more than 100 people over the past six months to bring the total number of employees to 120, […]

Adding another interactive agency to its stable, Grey Advertising Inc. has acquired Beyond Interactive, a full-service online advertising agency. Financial terms of the transaction were not disclosed. With projected 1999 billings of $25 million and 80 employees, Beyond Interactive serves such clients as Nickelodeon, Primedia, Advanta, Borders Books & Music, Petstore.com, Third Age, FortuneCity and […]