Beth Cox

SHOWTIME will launch a new $1 million advertising campaign in August for the network’s weekly online science fiction series WhirlGirl, which premiered on SHO.com in February. The new campaign, designed in-house, will debut in print, outdoor and on Web and run through October. The branding campaign is designed to communicate to the Generation Y audience […]

Deerbrook Publishing Group’s Artup.com signed an exclusive deal with Go2Net’s Metacrawler search engine that includes premium placement throughout art related areas and makes Artup.com the exclusive art-related site advertiser for the key word “art.” “This agreement will allow artup.com to reach over a million Go2Net users per month, including every single user searching for information […]

Discount software store 999software.com Inc. launched a campaign via emaildirect Inc.’s Value-mail opt-in service. Spending was not disclosed. “Value-mail is a targeted, useful, value-rich product for advertisers looking to penetrate particular market segments in an efficient and effective manner,” said Gary Brooks, president of emaildirect. “By partnering with what we consider to be one of […]

Harte-Hanks Inc., a provider of customer relationship management solutions and direct marketing services, will integrate its products with those of e-business solutions provider net.Genesis Corp. The companies will integrate net.Genesis’ net.Analysis software with Harte-Hanks enterprise-wide products and will cooperate in sales and marketing efforts. The collaboration extends the relationship developed when Harte-Hanks participated in the […]

A new industry study predicts that online ad spending will reach $32 billion in 2005, surpassing even many of the most bullish forecasts made to date. The first online advertising study from The Myers Group predicts that spending for 1999 will approach $2 billion. The report anticipates a continued rapid escalation in online ad spending […]

Driven by increased ad spending by financial services and Internet companies, the Interpublic Group of Companies Inc. posted second-quarter profits up 18 percent. Net income for the world’s second largest advertising company rose to $139.4 million, or 49 cents a share, from $118.5 million, or 42 cents, a year earlier. New York-based Interpublic’s revenue rose […]

Internet payment solutions provider CyberCash Inc. posted a second quarter net loss of $10.9 million, compared to a loss of $9.6 million a year earlier. Revenues for the second quarter were $4.3 million, up from the $2.5 million reported for the same period last year. The net loss per share was $0.54 for the three […]

Musicmaker.com a custom CD and digital download provider, and music network Tunes.com signed a letter of intent for a five-year marketing alliance to create a secure digital download and custom CD Internet music destination. Musicmaker.com will provide secure downloadable music for sale at Tunes.com, and will be the exclusive provider of customized CD compilations on […]

Furniture.com signed online advertising agreements with the MSN network and Lycos as part of a multimillion-dollar branding campaign. Spending specifics were not disclosed. The move follows the recent signings of promotional agreements with Yahoo!, America Online, GO Network, and affiliate marketer Be Free Inc. Furniture.com secured a presence on the MSN Shopping site, and will […]

24/7 UK has appointed Simon Bagwell, former account manager at UK sales house TSMSi, to the position of international sales manager. He will provide dedicated sales to UK advertisers from the company’s international portfolio of Web sites outside the UK. 24/7’s international sites include AT&T , China.com, GoTo, Lycos News, MapQuest, Playboy, Scoot and Talk […]

Ingredients.com, the brainchild of two former iVillage staffers, completed its first round of funding to the tune of $4.5 million from Scripps Ventures and Primus Venture Partners. Headed by Katherine Legatos and Amy Ryberg, Ingredients.com will be a new e-commerce business that creates and packages consumer products to be sold exclusively over the Web. The […]

Online brokerage Datek Online awarded Bozell Worldwide in New York its $80 million advertising and marketing account. Bozell said it will handle the advertising, direct mail and media associated with Iselin, NJ-based Datek Online’s first fully integrated brand campaign. The search for a new agency began in April with the assistance of AAR/Bob Wolf Partners, […]