Beth Cox

HomeTownStores.com launched an online hardware store with 50,000 items and signed an agreement with America Online to be a tenant in the Home Improvements department of the Shop @ AOL area beginning Sept. 1. The Web site was designed “to recreate the feeling you get when you shop at your favorite store in your own […]

Internet guide network About.com established an online shopping partnership with ShopNow.com Inc., a direct marketing and electronic commerce company. The agreement calls for ShopNow.com to build and maintain a co-branded shopping destination on the About.com Shopping Channel. About.com’s users will have access to most of ShopNow.com’s 29,000 merchants. ShopNow.com will have access to About.com’s network […]

British Internet advertising has entered the mainstream marketing mix and is set to overtake cinema ad spending within the next two years, according to the UK arm of the Internet Advertising Bureau (IAB). Internet ad spending grew by 139 percent to 19.4 million pounds ($31.07 million) in 1998, up from 8.1 million pounds in 1997, […]

Q. What do you call a newspaper that doesn’t print on dead-tree products? A. www.ucjournal.com/. Nine months after printing its first paper edition, The Orem Daily Journal in Utah has announced it will stop distributing a print edition and will publish exclusively online. The newspaper has printed its final print edition and will resume publication […]

DoubleClick Inc. said it signed over 25 new clients to its DART (Dynamic Advertising Reporting and Targeting) for Advertisers (DFA) product in the second quarter. DART for Advertisers is an ad serving technology designed as a reporting and re-marketing system for advertisers and ad agencies. New clients include: Darwin Digital/Saatchi & Saatchi; Mediacom Digital, a […]

NetGravity said the CNN Web sites have renewed and strengthened their relationship with NetGravity, adding additional software licenses to manage advertising inventory across its network of sites. Sites include CNN.com, CNNfn.com and CNNSI.com. The CNN Web sites serve nearly one billion ad impressions each month using NetGravity AdServers. Additional spending was not disclosed. “The CNN […]

BrightStreet.com, an enabler of Web-based promotion solutions, formed a partnership with e-commerce incentive site FreeShop.com to distribute promotional offers on the Web via BrightStreet’s network of media and portal sites. BrightStreet and FreeShop said in a statement that they are attempting to create “a paradigm shift in online marketing, which has relied on depreciating banner […]

Ernst & Young LLP has delivered eDefense, an e-business security solution that helps businesses build and maintain defenses against Internet intruders and helps them construct the reliable e-commerce applications. eDefense is comprised of five service components that allow businesses to assess their vulnerabilities, fix any newly discovered or existing gaps and develop a comprehensive incident […]

GoodHome.com, a planned decorative home furnishings site, received $50 million in capital — before launch — from Hearst New Media & Technology, The Learning Co. division of Mattel Inc., Thomas H. Lee Co. and Weston Presidio Capital. The company will launch the site in the third quarter. Competition will include furniture.com and others, all with […]

Home Shopping Network said it plans to launch an online enterprise in September that brings its retailing operations to the Internet. HSN will launch www.hsn.com, a commerce platform linked to its on-air programming. HSN.com will serve as both a national commerce site and be personalized to customers’ individual needs, the company said. Competitor QVC has […]

Rare Medium Inc., a subsidiary of Rare Medium Group Inc., has opened a new e-commerce solution center, its ninth location in the U.S. The center will include a family of services aimed at providing end-to-end e-commerce solutions for new venture startups, consumer products enterprises, and brick-and-mortar retailers who want to successfully compete on the Web. […]

Fashion e-commerce site operator Styleclick.com Inc., formerly Modacad Inc., signed a marketing and fashion content agreement with Women.com Networks. Women.com users will have access to more than 85,000 items featured at styleclick.com, from home furnishings to women’s apparel. Financial arrangements were not disclosed. Styleclick.com will receive exposure across the Women.com network, including the Virtual Closet, […]