Beth Cox

Adauction.com named Leo J. Hindery Jr., president and chief executive of AT&T Broadband and Internet Services, to its board of directors. Hindery has over 15 years of experience in the cable, publishing and Internet industries. “The potential of business-to-business e-commerce is just beginning to be recognized,” Hindery said. “I was attracted to Adauction.com because they […]

toysrus.com named Leo Burnett Co. and Starcom, the independent media services arm of the Chicago-based advertising agency, as its agencies of record. Leo Burnett operates a global network of more than 270 operating units, including 90 full-service advertising agencies and a variety of specialty marketing services including direct, database and interactive marketing, sales promotion and […]

BizRate.com, a provider of merchant ratings and information to help shoppers buy confidently online, has secured $20 million in second-round financing. Venture capital firm Attractor led the second-round financing, which also included Hambrecht & Quist and strategic investors. Mission Ventures and Media Technology Ventures, which provided first-round financing, continue funding BizRate.com. The new financing will […]

The most clicked-on ad banner for the week ending June 27 was an ad for MicroWarehouse that had a15.6 percent click rate, according to Web measurement firm Nielsen//NetRatings. The ad banner featured the sale of a computer system. MicroWarehouse is a specialty catalog retailer and direct marketer of personal computers, software, accessories and peripherals. Microsoft […]

Excite@Home and Billpoint said that Excite Classifieds and Auctions users will now be able to use Billpoint’s person-to-person payment service to securely buy and sell in the computers, general merchandise and collectibles categories using their credit cards. Billpoint’s suite of payment processing and reporting services will enable individual sellers on Excite to accept credit card […]

Flycast Communications Corp. said it has signed 1000th Web site to its flagship offering, the Flycast Network. The company said the network now reaches over 22 million unique visitors, or 37 percent of the Web, and now serves more than one billion ad impressions a month. “The growth of the Flycast Network illustrates that advertisers […]

AdForce Inc., a provider of centralized, outsourced ad management and delivery services signed an agreement that makes it the primary ad-serving company for the Adsmart Network. Financials were not disclosed. The Adsmart Network is comprised of more than 300 Web sites totaling over 1.8 billion monthly impressions. “Our goal is to be the premier solution […]

U.S. advertising spending is growing faster than expected this year and should accelerate next year as the elections, the Olympics and the millennium boost demand, according to forecaster Robert Coen, senior vice president for McCann-Erickson Worldwide. Coen, said he expects ad spending will rise 6.1 percent this year, topping his earlier estimate of a 5.5 […]

Yahoo! Inc. and The Procter & Gamble Company expanded their marketing relationship to “develop innovative marketing programs designed to reach consumers in new ways beyond traditional advertising.” Financial terms of the agreement were not disclosed. Procter & Gamble and Yahoo! said they are working together to leverage Yahoo!’s recently introduced Fusion Marketing Online (FMO) programs. […]

Ken Margolis Associates’ Premium Network, a group of high-visibility Web sites, said it is launching the Premium Wrestling Network. The new ad network will be comprised of “the most successful and most-trafficked wrestling sites on the Internet” the company said, with a mostly male demographic between the ages of 16 and 35. The sites cover […]

MessageMedia Inc., a provider of e-mail-based customer relationship and direct marketing services, signed a deal with Yahoo! Inc. to deliver personalized, permission-based direct marketing e-mail messages to users of Yahoo! Mail and other e-mail programs. Yahoo!’s e-mail direct marketing programs present special offers, promotions and discounts to an opt-in audience on a variety of topics […]

Free Internet service provider NetZero Inc. this week signed a bundling agreement with Compaq Computer Corp. to include NetZero’s Internet access service with Compaq’s new Presario models. NetZero also said that in May it completed a $33 million private preferred stock financing, including an investment from Compaq. Financial details of this week’s deal were not […]