Beth Cox

Not-so-hot news for e-commerce companies: The Internet is currently a better driver of off-line shopping than online, says a new industry study from Harris Interactive. In what the company called the largest online study of business-to-consumer purchasing trends conducted to date, the benchmark ecommercePulse survey found that Internet shoppers are spending far more money off-line […]

WebSideStory, a provider of Internet tracking and traffic analysis, received a $30 million investment from Summit Partners and TA Associates, which are taking a minority position in the company. The two firms acquired shares from WebSideStory’s founders and contributed a portion of the investment to the company. This marks the first outside investment in WebSideStory, […]

Pay-for-placement search site GoTo.com said that as of June 1999, 10,000 advertisers actively participated in its online marketplace. Advertisers pay a fee, which they set, only when a GoTo user clicks through to their site, providing them with tight control of customer acquisition costs. GoTo also said that since the launch of its Search Syndication […]

Andromedia, Inc., a supplier of e-marketing software, delivered PersonalARIA, a customizable user interface for real-time Web site activity reporting and analysis. With PersonalARIA, marketers can create, run and save customized reports in real time using a simple point and click interface, the company said. PersonalARIA is already installed and in use at sites including The […]

Modacad Inc., creator of styleclick.com, a fashion and style related e-commerce site, signed a two-year interactive marketing agreement with America Online. Under the two-year agreement, Modacad will provide payments to AOL totaling $7.5 million plus warrants to purchase 100,000 shares in Modacad stock. In exchange, Modacad’s styleclick.com Web site will be promoted in several areas […]

Personal finance site Quicken.com launched its first ad campaign targeting advertisers and marketers in both financial as well as non-financial industries, such as automotive, computer hardware and software manufacturers. Created by Mountain View advertising firm Syd & Randy, the 25-week print campaign is slated to run until Oct 11. The ads appear in industry trade […]

24/7 Media Inc.and MapQuest.com signed Denny’s to an exclusive marketing program designed to help Denny’s drive in-store traffic by featuring restaurant locations on the MapQuest.com Web site. Visitors requesting mapping information will receive results pages highlighting Denny’s locations in a specific geographic region or along a particular automobile travel route. MapQuest.com is the anchor site […]

PeopleWeb Communications Inc. a provider of free online services and Internet interaction tools, signed new advertisers including CoolSavings, FLIRT.com, High School Alumni.com, LifeWell.com and eWallet. In addition, PeopleWeb said it will work with Teknosurf.com, an ad optimization solution provider, to post banners for various Fortune 500 companies. Financial specifics of the various deals were not […]

CNET Inc. launched a $100 million multi-media advertising campaign to brand itself as “The Source for Computer and Technology.” Budgeted at more than $100 million over the next 18 months, the integrated campaign marks the first major advertising push for the company. The company said it will have losses for the third and fourth quarters […]

Streaming media company InterVU Inc. signed a long-term agreement with Muze Inc. to distribute and provide hosting services for 1.2 million 30-second promotional music clips from over 100,000 CDs. Muze is an independent source of digital information about music, books and video that powers the majority of Internet music retailers. Financial arrangements were not disclosed. […]

Community and guide site operation Suite101.com Inc. said that New York-based Doublespace will head up Suite101.com’s brand and marketing campaign. Doublespace was retained to provide creative and technical solutions that will include advertising, brand awareness, site scaleability, e-commerce architecture and a media plan to achieve Suite101.com’s target goal of 250,000 members by the end of […]

Online furniture retailer Furniture.com, which just closed on $35 million in third-round financing, launched a multimillion-dollar branding initiative and a promotional deal with Yahoo!. The national radio and newspaper advertising campaign kicked off last month in over a dozen of the largest cities around the United States. Spending specifics were not disclosed. Separately, Furniture.com announced […]