Beth Cox

Beyond Interactive was selected by NewsPage.com, a provider of personalized news and information to business people on the Web, for an online campaign designed to drive traffic and increase site registrations. The campaign includes a media plan with placements at community sites, e-mail-based newsletters and opt-in targeted e-mails. Billings were not disclosed. Beyond Interactive is […]

Lages & Associates, a high-tech public relations firm, has been selected by emaildirect Inc. as its public relations agency of record.

Some consumers are reacting negatively to pop-up window advertising, and Solid Oak Software Inc., publisher of the Internet content management app CYBERsitter, has added a filter for it. Some users have expressed “great annoyance” at pop-up advertising and have asked for filters to get rid of these, the company said. Auction site blockers also have […]

Opt-in e-mail marketing company NetCreations Inc. entered a partnership with MySoftware Co., a provider of Internet direct marketing services, to make NetCreations’ PostMasterDirect.com database available through the Internet. The database contains more than three million e-mail addresses. The agreement enables MySoftware to launch its new e-mail prospecting Web site, My eProspects.com, which allows customers to […]

LifeMinders.com Inc., a provider of free personal e-mail reminders and tips, signed a deal with insurance site InsWeb making the latter the exclusive advertiser in the insurance category. The agreement provides LifeMinders.com members with a comparison shopping service that enables them to receive insurance company-sponsored quotes. Financial arrangements were not disclosed. LifeMinders.com said it would […]

Ad network Adsmart said it has added 13 new Web sites to its NetFuerza division, which is dedicated exclusively to the U.S. Hispanic and Latin American markets, as well as Spain and Portugal. NetFuerza’s current network of 50 branded sites claims 25 million in monthly impressions. Joining Adsmart NetFuerza is Automundo, an informational site about […]

The @dVENTURE Network, a division of VentureDirect Worldwide, signed to use DoubleClick’s DART (Dynamic Advertising Reporting and Targeting) technology to serve ads on its network of more than 1,000 sites. The DART technology will allow advertisers to target ads on the network more precisely, the company said. “DART has earned a reputation as the leading […]

On the heels of its acquisition by CMGI, AltaVista’s Shopping.com launched a new format for online shopping that it calls the Ultrastore, offering a new auction feature, satisfaction guarantees and up-front product availability and shipping information. Shopping.com’s new Ultimate Brands Auction will auction a wide variety of name brand merchandise across all seven superstores, starting […]

Walt Disney Co.’s Buena Vista Internet Group (BVIG) and Infoseek Corp., home of the GO Network, said they will no longer accept or purchase Internet-based advertising from Web sites that don’t post clear privacy policies. The new policy, which applies to GO Network and Buena Vista Internet Group Web sites including Disney.com, ESPN.com, Family.com, ABC.com […]

StarMedia Network, an Internet company focused on the Latin American market, has opened an online shopping mall for Latin Americans to buy books, music, computers, flowers, plane tickets and other items. StarMedia shoppers can buy items, with descriptions in Spanish and Portuguese, from online computer store Cyberian Outpost, online travel agent Viajo.com, online flowershop 1-800-FLOWERS, […]

CyberCash Inc. and NetGravity Inc. formed a partnership that makes it possible for merchants to complete a sale inside a banner ad with no additional click-through to the merchant’s Web site. Integration of the NetGravity AdServer online interactive marketing solution with CyberCash’s universal InstaBuy one-click shopping service will provide transactional banners to InstaBuy and AdServer […]

NextCard Inc., which markets an Internet Visa card, launched a $10 million national print branding campaign posing the question “What’s on your NextCard?” The first phase of the campaign, developed with San Francisco’s Arnold Ingalls Moranville, emphasizes the personalization and customization made possible with the NextCard Internet Visa. “As the pioneer in customized financial services […]