Beth Cox

NextCard Inc., which markets an Internet Visa card, launched a $10 million national print branding campaign posing the question “What’s on your NextCard?” The first phase of the campaign, developed with San Francisco’s Arnold Ingalls Moranville, emphasizes the personalization and customization made possible with the NextCard Internet Visa. “As the pioneer in customized financial services […]

NewStar Publishing and Internet Services, a division of diversified entertainment company NewStar Media Inc., selected InterActive Agency Inc. (iAgency) for PR and online promotion of its AudioUniverse.com Web site. iAgency will deploy both an online and off-line public relations campaign for AudioUniverse.com, which markets audiobooks and other spoken word intellectual property. Billings were not disclosed. […]

MayDream SA, a U.S.-Euro based Internet company, launched AdForum.com, a searchable database of advertising agencies and their creative work. The site, featuring a search service called Agency Preview, is intended for use by advertisers and consultants to identify ad agencies from around the world for account assignments or special projects. Advertising agencies can use the […]

SeeItFirst.com delivered a new, enhanced streaming video technology that will be marketed to TV and radio stations, advertising agencies, Web portals and other e-commerce and new media companies. The company said its patented technology allows the user to see streaming video better by enabling viewers to capture, save and print out crisp, clear photos from […]

A Father’s Day campaign by online gift service 911Gifts bumped Microsoft out of its long-time No. 1 status as top advertiser on the Web, according to figures for the week ending June 20 from Nielsen//NetRatings. The week before that, the company entered into the Top 10 Advertisers list for the first time at No. 7 […]

Ad network Flycast Communications Corp. rolled out a new division focused on providing comprehensive Web marketing solutions to traditional direct marketers and direct marketing agencies. The new division, called Flycast Digital DM, is headed by Scott Grafft, Flycast’s vice president of direct marketing and a 15-year veteran in the direct marketing industry. Flycast Digital DM […]

The Spam Recycling Center [SRC] in Chicago, a new anti-spam consumer assistance site that allows consumers to recycle unwanted junk e-mail, said it has collected over 100,000 spam messages in just six weeks of operation. The spam is being collected, cataloged and will be forwarded to the Federal Trade Commission and shared with spam-filter developers […]

Philadelphia-based USABanc.com launched a $1 million series of national commercials to air on CNBC and MSNBC promoting its upcoming online banking platform. “CNBC and MSNBC each provide a great medium for reaching Internet customers. While the brokerage industry has relied upon national cable advertising for some time, USABanc.com is the first to highlight online banking,” […]

The @dVENTURE Network, a division of VentureDirect Worldwide, has added 13 new sites to its ad network. The new sites include: Bottom Dollar, Stock Point, Stock Group, SimpleSearch, PC Mechanic, Free Drive, Futbrasil, Africa.com, My Computer, The History Net, Weather For You, HealthAnswers and Culinary Cafi. “These heavily trafficked sites attract thousands of targeted individuals […]

Permission e-mail marketing company YesMail.com launched two new tools for marketers, called eTarget and eTrack. eTarget is an audience selection tool that utilizes personal interest information provided by YesMail Network Members. The company said it enables a marketer to select its target audience by searching for a category and/or characteristic. Marketers can use the shopping […]

A new industry study says that more than half of all online consumers would buy more online if reward points or incentives were offered at e-commerce sites. The survey of 1,905 online consumers by NFO Interactive found that nearly 53 percent of online consumers said they would gladly increase the amount they spent in transactions […]

Outsourced ad management and delivery company AdForce Inc. signed a contract to provide ad management services to The Virtual Music Vault (TVMV), a vertical ad network of music-related sites. Launched in April of 1998, TVMV offers users access to concert and tour databases, event tickets online, downloads of new music and music videos, and visits […]