Beth Cox

Outsourced ad management and delivery company AdForce Inc. signed a contract to provide ad management services to The Virtual Music Vault (TVMV), a vertical ad network of music-related sites. Launched in April of 1998, TVMV offers users access to concert and tour databases, event tickets online, downloads of new music and music videos, and visits […]

RealEstate.com, a resource for real estate information and services, launched an integrated marketing campaign designed to create awareness of the site and its suite of Web-based tools. The campaign, developed by RealEstate.com’s agency of record, BBDO South, focuses on the complex process of home buying and how RealEstate.com’s one-stop shopping makes the process simpler and […]

The Web has become a leading advertising and promotion medium for businesses involved in the local commerce market, trailing only telco Yellow Pages and newspapers, says a new industry study. The conclusion comes from The Local Commerce Monitor, released by The Kelsey Group and San Francisco-based ConStat Inc. Based on surveys of businesses in 14 […]

Speaking at the Cannes Advertising Festival, top ad agency exec Bob Schmetterer said he is concerned that “the creativity of advertising and technology are being driven apart by growing misperceptions about the Internet and what it means.” Bob Schmetterer, chairman and CEO ofEURO RSCG Worldwide, said that “the Internet puts communication strategy at the center […]

News America Digital Publishing, News Corp.’s interactive media division, acquired an equity stake in community site operation sixdegrees.com. Financial specifics were not disclosed. As part of the agreement, News America Digital Publishing and sixdegrees will cooperate in the cross-licensing of content and NADP will have the ability to use sixdegrees’ community functionality across its properties. […]

Women’s clothing retailer The Talbots Inc. has selected circle.com, a subsidiary of Snyder Communications Inc., as its agency of record and partner to help develop the company’s e-commerce site. Talbots plans to launch its e-commerce site this fall to enable its customers to shop online by the holiday selling season. The site will be located […]

GiftCertificates.com selected USWeb/CKS as its advertising agency of record. GiftCertificates.com said it will work with USWeb/CKS to create and implement an integrated marketing communications strategy, which is expected to extend the company’s brand beyond existing relationships with America Online, Compuserve and Prodigy. Billings were not disclosed. “This represents another step in GiftCertificates.com’s plan to build […]

San Francisco-based Web services company SmartAge signed a strategic partnership deal to help community operation theglobe.com launch a banner exchange called globeClicks, powered by SmartAge Corner Office. The new service is aimed at helping small businesses and personal publishers to advertise their sites to other users on the Web. globeClicks, powered by SmartAge, will be […]

New York City-based affiliate marketing company LinkShare Corp. signed Flooz.com, a new e-commerce site providing consumers with a convenient online gift giving experience. The Flooz.com program will allow LinkShare partners to earn commissions based on Flooz.com sales that are generated by advertisements on the participating affiliate’s Web sites. “Flooz.com is a natural partner for LinkShare. […]

BellSouth IntelliVentures Inc., a provider of online advertising and e- commerce solutions for small businesses in the Southeast, and ad network Flycast Communications expanded their partnership into Latin America. BellSouth said the move comes after an initial success in selling locally targeted online banner ads in the United States. Financial arrangements of the new agreement […]

Three of San Francisco’s independent communications agencies are to meet the expanding needs of clients for brand-focused, integrated communications and Web-based interactive marketing. The new company, BrandFusion LLC, represents the merger of Jamison Cawdrey Advertising; public relations firm MacKenzie Communications Inc. and Content Creators, an interactive multimedia design firm. BrandFusion said it will have 50 […]

RightPoint Software delivered v.2.5 of its Real-Time eMarketing Suite, an application for real-time one-to-one marketing. The upgrade adds new features such as real-time clickstream tracking and XML integration, as well as new customer interaction touchpoints for e-mail, IVR and fax, the company said. The Real-Time eMarketing Suite allows companies to offer personalized, closed-loop marketing across […]