Beth Cox

Bertelsmann Online (BOL), the international e-commerce business of Bertelsmann AG, the third largest media company in the world, signed an advertising deal with DoubleClick Inc. Also, Warminster, PA-based TV/Web auction company Bidnow.com signed to become a part of the DoubleClick Network. BOL is implementing a major advertising campaign across all of its operating markets, including […]

iAtlas Corp., which develops and markets Internet filtering technology, signed a partner deal with ad network Adsmart. Adsmart represents more than 250 Web brands, totaling 1.8 billion impressions a month. Under the terms of the agreement, Adsmart will direct advertising sales for iAtlas, while allowing iAtlas to leverage Adsmart’s already established relationships with key advertising […]

Adwise Ltd., an Internet technology company with operations in Israel and the United States, delivered its activity-based Adwise Advanced Targeting Machine, a new network device that the company said, “can implement unprecedented targeting.” “Absolute, one-to-one targeting of Internet content with strict privacy controls and total anonymity is finally available” said Adwise co-founder and CEO Meir […]

Real Media will partner with ntl, a U.S. company that operates British networks across fiber optic, broadband coax and copper, broadcast, satellite and radio to develop broadband interactive advertising for digital television in the UK. Real Media is a provider of Internet advertising sales and ad server technology. The companies said the move will pave […]

Conducent Inc. signed a deal with Lycos to offer free, advertising-supported PC software applications enabled with Conducent’s technology on Lycos.com. The software is available through links on the Lycos.com homepage, or directly at this location. Users will initially be able to download six different software programs from Lycos.com, with approximately 20 more to be added […]

AdKnowledge said that Organic Media, the interactive media division of online business builder Organic, selected the AdKnowledge System to execute ad campaigns, measure results and optimize ROI for its clients. “We were impressed with AdKnowledge’s collaborative approach. They really understand our business and the needs of our clients,” said Jonathan Nelson, Organic’s CEO and co-founder. […]

Virtuallender.com Inc., an online mortgage banker/direct lender, signed an advertising agreement with HomeSeekers.com Inc. and will be a featured Northern California lender on the Homeseeker.com Web site. “We are excited about our advertising agreement with Homeseekers.com and will be expanding our advertising area with the company to nationwide in the coming months,” said Carol Pizzo, […]

C. Andrew Johns, chief financial officer of 24/7 Media Inc., told financial news network CNBC he expects the company to become profitable in late 2001 or early 2002, based on the company’s current business mix. 24/7 operates a large, global ad network and lately has branched out into direct marketing. “It’s clear that we’re not […]

net.Genesis Corp., a provider of e-business intelligence solutions, announced a mezzanine round of financing of $22 million, led by BankAmerica Ventures. Other participants were Goldman Sachs, St. Paul Ventures, Nexus Group, Boston Millennia, J&W Seligman and Harte-Hanks Corp. In addition, existing investors reinvesting in this round include Charles River Ventures, Bessemer Ventures, OneLiberty Ventures and […]

A new industry report says that spending on Web commerce in Latin America is projected to reach the $8 billion mark by the end of 2003. The report from International Data Corp. (IDC) said that spending on Web commerce in Latin America reached nearly $167 million in 1998, an increase of 361 percent over 1997 […]

WebTrends Corp. this week delivered CommerceTrends, a solution designe to enable organizations to forecast, track and optimize the ROI of Web site investments and marketing campaigns by quantifying visitor value. WebTrends is a provider of enterprise management, analysis and reporting for Internet-based systems. Using CommerceTrends, Web site operators can forecast revenue from visitors by product […]

Be Free Inc., a provider of affiliate marketing sales channel technology and services, said it signed Bertelsmann Online (BOL) and will build a European merchant-branded affiliate sales channel. Be Free will become BOL’s exclusive affiliate sales channel provider, enabling BOL to sell books and, in the near future, music, video and other multimedia products on […]