Beth Cox

U S WEST Dex, operator of Yellow Pages site uswestdex.com, renewed its agreement with online media marketplace Adauction.com. The agreement includes three online advertising initiatives. First, to promote its site, Dex will purchase advertising through the auction channel over the next nine months. Second, Dex will begin to purchase inventory from Adauction.com and serve as […]

Cursor technology company Comet Systems said it teamed with i33 communications and Alta Vista to launch a banner advertising campaign from Energizer. The campaign — developed by interactive agency i33 communications and CheckMark Communications, the in-house agency for Energizer’s parent Ralston Purina Co. — features an animated Energizer Bunny cursor on all AltaVista pages carrying […]

O. Media Inc., which develops and operates Web sites based on lifestyles, signed a variety of advertisers for its soon to be reformatted flagship site, ShesGotItTogether.com. The company said advertisers will include Dell Computer, CBS Sportsline, Veritec, NextCard, Etoys, OfficeMax, BodyBar.com, Powells.com, Cardstar.com, Fragrancenet.com, GiftPaks.com, GreenMarketplace.com, JewelryWeb.com, LadyClassic.com, LeVillage.com, NewYorkFirst.com, OmahaSteaks.com, Shades.com, WholeFoods.com, WickSend.com, WizCityInc.com, […]

Several online privacy groups, including Junkbusters Corp. and the Electronic Privacy Information Center, are raising red flags about the acquisition of Abacus Direct Corp. by ad network DoubleClick Inc. The privacy groups said they sent an open letter to the company, the Federal Trade Commission and some members of Congress. “By synchronizing cookies with name […]

SRDS said the online version of its Radio Advertising Source (RAS) has launched with ad data listings for more than 9,400 commercial stations. The service is a tool for marketers and advertising agencies to plan, develop, buy and traffic radio advertising. “Radio is an industry with numerous changes in personnel, formats, station ownership or network […]

togglethis and Lycos launched a new toggled e-mail-based series called “Superheroes and Sidekicks,” an ad-backed, interactive game show. The series stars Lycos the Dog, the Lycos mascot featured in the company’s brand campaign. Consumers can find “Superheroes and Sidekicks” here on Lycos and on the togglethis site. toggled shows, which are interactive e-mail-based content, are […]

CheckOut.com, a planned entertainment and e-commerce Web destination, and community chat site operation Talk City signed an exclusive co-marketing agreement. CheckOut.com and Talk City will co-brand, co-market and co-produce online community services for their entertainment fan-base. Specifically, CheckOut.com will become the exclusive commerce provider in Talk City’s music, movies ands games areas, offering a selection […]

Bull’s Eye Media is marketing what it calls a new concept in small business advertising for restaurants, called the Online Local Exchange (OLE). OLE is specifically designed to provide restaurants and fast-food establishments an affordable and effective way to advertise through its software-based advertising product, the company said. The software program contains a directory of […]

The @dVENTURE Network, a division of VentureDirect Worldwide, added the ADSDAQ Network to its own advertising inventory of Web sites. The ADSDAQ Network includes more than 2,500 small to medium sites and generates more than 35 million ad impressions a month. Financial arrangements were not disclosed. The deal adds a large volume of targeted traffic, […]

BlueStreak.com launched as an Internet advertising and e-commerce technology provider and said its first product is a next-generation, rich media advertising tool called E*Banner 2.0. The company said the Java-based E*Banner technology enables high-impact, rich media ads that provide an expandable, transaction-enabled environment that can be used to sell products, exchange information or advertise. E*Banner […]

Best Image Marketing launched an ad campaign to drive traffic to its new Number1Experts.com site, which makes it easy for a buyer or seller to find “the #1 Real Estate Expert” in any town. Banner ads are appearing on Yahoo, Excite and Alta Vista, among other sites. The company said it is “currently buying just […]

The most-clicked-on ad banner for the week ending June 13 was Webshots’ ad, which had a 5.5 percent clickthrough rate, according to the BannerTrack service of Nielsen//NetRatings. Webshots offers free electronic photos for desktop wallpaper. Top advertisers for the week, ranked by banner impressions, were: Advertiser Impressions in millions Reach % 1. Microsoft 159.2 35.8% […]