Beth Cox

Jotter Technologies, a provider of user agent technology, signed a deal with ad network Flycast so that users of the free Jotter service can specify the ads that are important to them. Through the Flycast Network, users can select areas of interest from two dozen categories so the ads they receive will be relevant to […]

AdOutlet.com, an online marketplace for excess advertising space, has appointed an Advisory Board to guide its overall growth strategy. AdOutlet.com Chairman and CEO Alan Masarek said the Advisory Board will share its expertise and industry contacts with the AdOutlet.com management team — Masarek, and company founders John Detwiler, president, and Eric Place, executive vice president. […]

Jones Naughton Entertainment said that its GoOn-line.com subsidiary signed an advertising agreement with DoubleClick Inc. GoOn-line.com will be testing a combination of select, open network and targeted select-site Internet advertising approaches. The advertising agreement will create over 4 million impressions to support the unveiling of GoOn-line.Com’s e-commerce business. Financial arrangements were not disclosed. “Combining the […]

LanguageForce Inc. has launched an ad-backed search portal called GoToWorld.com that, like AllAdvantage.com, pays members money to surf the Web. A free download is available at www.GoToWorld.com. Like AllAdvantage, the business model includes a multilevel marketing-like referral program. GoToWorld.com said it pays each member 40 cents an hour while they are online surfing the Internet […]

No stranger to IAR press, Hitsgalore.com Inc. this week issued a statement saying that the recent class action lawsuits filed against the company are “without merit” and appear to be based upon certain “false and misleading” statements in a news story. The company said the statements were contained in a May 11 Bloomberg News article […]

Verio Inc. and AOL UK, part of AOL Europe, signed an exclusive marketing agreement for Web-hosting, e-commerce and domain name registration services. The new pact builds upon Verio’s exclusive agreement with America Online in the United States, and targets AOL UK’s and CompuServe UK’s combined one million subscribers in the United Kingdom. Verio will promote […]

Internet start-up Avaterra.com formally launched its new corporate name and demonstrated its AdObject technology for next-generation Internet advertising at the Web Attack conference in San Francisco. Avaterra.com builds Internet communities — in the form of virtual zones or “V-Zones” — in partnership with a brand-name sponsors. “AdObjects far surpass banner ads as a way for […]

Chicago-based Encyclopaedia Britannica Inc. signed with Deutsch Inc. for a $25 million to $35 million advertising assignment to support its brand and launch the new Britannica.com Web service. The campaign will be the largest in the encyclopedia company’s 231-year history, the firm said. Deutsch will develop both off-line and online advertising to introduce and acquire […]

Online retailer Furniture.com launched a $5 million-plus national advertising campaign inviting consumers “to love their rooms” with help from “the best way to shop for furniture.” The ad launch is the first element in a major branding program by Furniture.com to grow its position in the $178 billion U.S. furniture and home furnishings industry, said […]

The increase in use of the Internet by consumers is, for the first time, being driven by women as the number of female consumers online jumped 80 percent in nine months to pass the 10-million mark, says a new study. Also, according to an April 1999 study just released by industry association CommerceNet and Nielsen […]

INEX Corp. and London-based DataCash formed a partnership to deliver an integrated e-commerce solution combining the INEX Commerce Court Internet storefront applications and the DataCash payment gateway for the UK and Europe. The bundled products will be actively co-marketed by both companies and sold through their respective reseller channels. Financial arrangements were not disclosed. DataCash […]

The Addressable Advertising Coalition (AAC) joined forces with the Association for Interactive Media (AIM)), to create a marketing-oriented group designed to foster growth in the interactive media environment. The AAC will operate as a co-organization within AIM, which is headed by Ben Isaacson, acting executive director. Art Cohen will serve as chairman of the AAC. […]