Beth Cox

Netscape, a subsidiary of AOL, and American Express signed a two-year, multi-million dollar sponsorship pact to bring American Express financial services to small businesses via the Small Business Channel on Netcenter. Small businesses represent a third of Netscape Netcenter’s 15 million registrants, providing AmEx an enticing market for its credit card and financing marketing efforts. […]

Beenz, launched last March with the intention of creating an Internet economy based on its currency incentive model, signed a promotion deal with ad network DoubleClick Inc. Under the terms of the agreement, DoubleClick will work with beenz.com to encourage its roster of Web sites to join the beenz program and distribute beenz currency. In […]

SmartAge Corp. said it launched a Media Buyer service that allows small and growing businesses to buy premium Web advertising “for less than the $1,000 to $3,000 minimum charged by most major sites.” The operation features special targeted ad inventory from Excite, community site The Palace and Talk City with additional inventory partners to be […]

Stats from the newly released eAdvertising Report indicate that the top 50 Web sites are garnering 95 percent of all Web advertising dollars. The report, published by eMarketer, and presented by Advertising Age, says the old 80/20 rule is a thing of the past for Web advertisers and publishers. “Today it’s more like the 95/1 […]

E*Trade Group Inc. launched a promotion offering new customers 1,000 free long-distance minutes from Sprint Corp. while Sprint will pay E*Trade customers $50 to start using its phone service. Through Sept. 3, investors can get the free minutes when they open an account with a minimum investment of $1,000. Sprint will tell its customers about […]

USA Video Interactive has established a West Coast subsidiary called Merging Rivers Media to create what it calls “the first-ever Internet-TV ad agency.” Merging Rivers is opening an office in Santa Monica, CA to focus on entertainment-related applications of the USA Video Interactive technology, providing a full range of advertising agency services to entertainment companies […]

E-commerce firm CheckFree said this week it will invest as much as $50 million on four key initiatives to capitalize on the 100 million Internet consumers it believes will be offered its electronic billing and payment services during the next 12 to 18 months. The company said it expects to increase its subscribers by close […]

PowerAdz.com, a provider of Internet infrastructure services for newspapers, said it was the first to implement the Newspaper Association of America’s (NAA) Bona Fide Classified program. The program is a new initiative designed to emphasize the quality, reliability and trustworthiness of online classifieds originating from newspapers across the country. Starting in late May, PowerAdz.com began […]

Ad network Adsmart, a CMGI Inc. subsidiary, said it has signed 30 new Web sites to Adsmart Channels, a division that includes hundreds of Web sites grouped by content areas such as business, sports and women. New sites include four CMGI-affiliated companies: ThingWorld.com, ZineZone, eCircles and Vicinity Corp.’s MapBlast. Adsmart also added several affinity groups […]

Fax4Free.com, where users can send and receive faxes for free signed with The Terpin Group for public relations, The Rabuck Agency for advertising and PPG Advertising for media buying. The aim is to position Fax4Free.com as the Internet brand for 100 percent free faxing services, the company said. Spending plans were not disclosed. Fax4Free.com’s advertising-based […]

TMP Worldwide, a provider of recruitment solutions including Monster.com and operator of a large yellow pages advertising agency, partnered with DoubleClick Inc. to sell ads on behalf of DoubleClick Local. With a sales force of more than 600, a client list of over 2,100 national brand name companies and networks of 450,000 local dealers and […]

methodfive won a strategic Web planning project for The Economist Web site, the online business of The Economist magazine. methodfive will work with The Economist to develop a strategy to enable The Economist Web site to achieve its goals. The site currently claims 500,000 monthly unique users. The project will include business planning, technology evaluation […]