Beth Cox

Real Media launched World’s Interactive Newspapers, a one-stop buy point for national newspapers around the globe, starting with newspapers in Europe. WIN offers advertisers the opportunity to reach high-end audiences across the top 16 premium newspaper titles in 13 European countries. WIN North America, Latin America, Asia and Global will follow. The company said the […]

Solbright Inc., a developer of advertising infrastructure systems for Internet publishers, advertisers and agencies, announced a $12 million round of financing led by The Travelers Insurance Company, a subsidiary of CitiGroup Inc. Solbright said it will use the money for product development, operations and marketing. Atex Media Solutions Inc., a provider of content and advertising […]

Consumers are planning to start their holiday online shopping much earlier than merchants anticipated, according to a new industry survey. The report from affiliate marketing company LinkShare Corp. and BizRate.com says that 28 percent of the more than 3,800 consumers polled plan to begin browsing online for holiday gifts before October and almost half plan […]

Online sporting goods retailer Fogdog Sports launches its first national TV advertising campaign this week with spots that introduce consumers to “The Fogdog,” a canine character that rescues athletes caught in sporting goods emergencies. “Your anywhere, anytime sports store” is the theme of the campaign by San Francisco ad agency OWN&P. The television spots are […]

Seattle-based interactive media firm Avenue A launched what it calls the Creative Partner Program, offering clients strategic referrals to ad creative and site design firms that have demonstrated leadership and creative innovation in their field. The Creative Partner Program’s primary objective is to develop working partnerships with ad creative and site design providers that can […]

AdKnowledge, a provider of end-to-end Web advertising management products, said that SportsLine USA, Inc., publisher of CBS SportsLine, has selected the AdKnowledge System as its Web marketing solution. SportsLine said it evaluated the AdKnowledge System and two other advertising solutions over a two-month period, testing the three systems for ease and accuracy of ad placement, […]

USA.NET, a provider of e-mail and messaging services, launched a new e-mail service called USA.NET Ad Mail that integrates e-mail with traditional classified advertising. The Ad Mail service enables newspapers to add a temporary e-mail address to each classified advertisement, giving advertisers an interactive method for receiving responses without revealing personal contact information. USA.NET said […]

AdOutlet.com launched Monday offering a real- time, online marketplace for the purchase and sale of discounted, remnant Web ad space. AdOutlet.com said it gives media buyers the opportunity to purchase ad space inventory at discounts of up to 80 percent off of rate card. Starting with Internet ad space for the June 14 launch, the […]

Engage Technologies Inc. is teaming up with ad management company AdForce Inc. to provide profile-driven ad targeting services. The collaborative solution will combine AdForce’s centralized online ad management system with Engage’s “Precision Profiling” technology and consumer interest data from Engage Knowledge, a Web database containing more than 30 million anonymous consumer interest profiles. The agreement […]

Been on the Net a while? That may be why you get so much spam. Internet users receive more junk e-mail the longer they keep their e-mail addresses, a new study by a market research company has found. More than 40 percent of Internet users with the same e-mail address for at least three years […]

PlanetRx.com, a healthcare site for commerce, content and community, recently signed a marketing and e-commerce alliance to bring disease state management programs of Parke-Davis, a division of Warner-Lambert, to consumers. According to the terms of the multi-year agreement, PlanetRx.com will receive guaranteed payments from Parke-Davis, a manufacturer of prescription and non-prescription products, over the course […]

Another Internet wallet service is in the works, one that not only automatically fills in merchant forms, but also offers features like helping to find what you want, organizing receipts and blocking unwanted marketing, all while protecting privacy. Called Transactor Networks, the company recently received $5 million in venture capital from Draper Fisher Jurvetson. Its […]