Beth Cox

2FX.com, a developer and provider of Web-based community services, launched myBannerSwap.com, a service that provides sites with the ability to create and maintain their own banner-exchange networks for free. myBannerSwap.com eliminates the software, server and bandwidth expenses of operating banner-exchange networks, the company said. “Banner-exchange networks have always been an excellent method of building Web […]

Online ad management company AdForce signed an ad distribution contract with MapQuest.com Inc., the first company to bring mapping and driving directions to the Web. AdForce said it will enable MapQuest.com to advertise its online mapping and destination information services for consumers and businesses. During April 1999, MapQuest.com, which launched in February of 1996, delivered […]

LifeMinders.com Inc., a provider of free, sponsored e-mail reminders and tips, completed a $10.6 million round of financing led by ABS Ventures. Other financing participants were U.S. Trust, FBR Technology Partners and Novak Biddle Venture Partners. The LifeMinders.com service launched last January with 10,000 members, and now claims more than 750,000. “This recent round of […]

Blue Shield of California chose Lot21 Interactive as its interactive agency of record to handle mylifepath.com, its health information Web site available to all Californians, and its health plan business. Select New Media, the interactive search division of Select Resources International (SRI), handled the agency review. Potential billings were not disclosed. According to Paran Johar, […]

Interactive agency Beyond Interactive signed marketing agreements with First Alliance Corp., a consumer mortgage loan company, and Petstore.com, an online retailer of pet supplies. Beyond Interactive will design and launch a First Alliance advertising campaign on the Internet. Billings were not disclosed. First Alliance, based in Irvine, CA, originates, purchases, sells and services non-conventional mortgages […]

Stockgroup.com Holdings Inc. named New York City-based RocketScience as its agency of record for an advertising and brand-building awareness campaign. The agency will be responsible for a variety of advertising and marketing activities to drive traffic to the www.stockgroup.com site by positioning it as a premier brand in the micro- and small-cap arena. The hiring […]

The top banner based on reach for the week ending June 6 was from Amazon.com, according to the BannerTrack service of Nielsen//NetRatings. TheLoanPage.com was the most clicked-on ad banner with a CTR of 9 percent. Top 10 banners were: Amazon — Click on Shopping. Then click on Music and Video. Bonzi Software — Speed Up […]

DoubleClick Inc. added five more Web sites and re-signed travel reservation site for the DoubleClick Select Network of premium sites. DoubleClick’s Select Network represents name-brand Web sites in exclusive advertising and sponsorship sales relationships. The five Web sites joining the Select Network are: The Princeton Review, Teen Magazine, b-to-b travel site Internet Travel Network, information […]

Internet company eGuide2000.com Inc. launched an advertising campaign with Infoseek and the GO Network by signing an initial first-year commitment of $500,000 for banner advertising. The campaign follows a recently announced eGuide2000.com Volkswagen Beetle Sweepstakes. “Infoseek and the GO Network offer a unique audience not represented in any alternative venue,” said Thomas Banks, president and […]

Katsin/Loeb Advertising Inc. has been named advertising agency of record by Reston, Va.-based CyberCash Inc., a provider of e-commerce technologies and services. The ad agency was brought aboard to help broaden and shape the CyberCash brand, furthering the company’s core business and positioning it for new e-commerce ventures, the companies said. Katsin/Loeb topped 20 agencies […]

TMP Worldwide Inc., a provider of recruitment solutions including Monster.com and operator of a Yellow Pages advertising agency acquired online marketing agency IN2 Inc., also in New York. IN2 Inc., which TMP said is central to its growth in the online advertising market, was acquired on May 28, by issuing approximately 289,000 common shares; the […]

SendFree.com, operator of an autoresponder ad exchange, said it now will allow members to use any autoresponder from any source in conjunction with its system. The move allows members to gain credit for free ads with all their autoresponders no matter where the autoresponder comes from, the company said. “Many people have an autoresponder supplied […]