Beth Cox

Seattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promoting the online pharmacy through a series of strategic media buys and data collection and analysis. Soma has increased its spending with Avenue A substantially, citing analytical information gained from its relationship with the agency as a major motivator. Billings were […]

Minneapolis-based ESD company Digital River acquired two e-commerce providers, Maagnum Internet Group and Public Software Library Ltd. (PSL). The acquisitions expand Digital River’s client base to include an additional 2,500 publishers of shareware, a new market for Digital River. Both Maagnum and PSL possess shareware transaction processing capabilities that offer an enabling technology for consumers […]

Domain registrar Network Solutions Inc. signed an agreement Monday with Internet database company infoUSA.com to provide content, build and distribute Internet yellow pages of online businesses. The new directory will be called the Network Solutions’ “dot com directory” and will be “the definitive find engine” for businesses, the companies said. Financial arrangements were not disclosed. […]

Allendale, NJ-based eCadapult, a division of Cadapult Graphic Systems Inc., said that THINK New Ideas has been selected as the strategic development and marketing partner for SAMPLEPRINT.com. SAMPLEPRINT.com is a Web site dedicated to helping business buyers evaluate color printer and copier products over the Internet. “THINK was selected for its broad range of experience […]

GoTo.com Inc., a Web search service that auctions off search placement results to advertisers, said it hopes to raise $64 million for marketing and other expenses through an initial public offering. The Pasadena, CA-based company — a product of idealab!, an Internet venture capital investment firm headed by William Gross — was founded September 1997 […]

Internet magazine Salon.com plans to launch a national print and radio advertising campaign based on the slogan “Makes You Think,” beginning the last week in April. The ads will feature excerpts from Salon’s articles. The campaign was created by San Francisco ad agency Odiorne Wilde Narraway + Partners (OWN+P). Radio spots will launch shortly thereafter […]

San Mateo, CA-based NetGravity expanded its AdCenter outsourced service for managing targeted Internet advertising campaigns to Europe, the Middle East, Africa and the Asia Pacific region. “We at NetGravity want to provide online marketers, e-commerce merchants and publishers with the best solution for their particular business needs,” said Rick Jackson, vice president of marketing at […]

San Jose, CA-based RemarQ Communities Inc., an ad-backed provider of Internet discussion services, said it has received a $20 million venture capital investment. Investors include Attractor Investment Management, Benchmark Capital, Bowman Capital Management, Capital Research Management, LG Capital and Pivotal/Amerindo. RemarQ connects millions of people with discussions via a distribution network of more than 1,000 […]

The Columbia, SC-based Unique Media Network announced signed a representation agreement with ABC Giant, a provider of free, original fonts, graphics, and backgrounds for professional Web sites. ABC Giant’s 3 million monthly impressions boost Unique Media’s Technology Category impression volume to 15.5 million monthly impressions, said Unique CEO Michael Weiner. “The relationship with Unique Media […]

Moving to extend its online ad-auction concept to the off-line world, San Francisco-based Adauction.com has scheduled its first ever auction of print media for April 23. The auction will feature an array of national consumer magazines and will mark the company’s transition from providing Web advertising to a full offering of traditional and online media, […]

Merrimack, NH-based PC Connection Inc., a direct marketer of computers and accessories, signed a marketing deal with the Boston Red Sox. PC Connection will be one of only three companies to advertise in the outfield in Fenway Park in more than 50 years. In partial exchange for the advertising, PC Connection will supply computing products […]

Skokie, IL-based online grocer Peapod Inc. said a recent interactive marketing study it conducted on behalf of certain of its consumer packaged goods clients showed click through rates as high as 30 percent for ads on its Web site. The study was comprised of 65 programs or events initiated on peapod.com by 24 major consumer […]