Beth Cox

Skokie, IL-based online grocer Peapod Inc. said a recent interactive marketing study it conducted on behalf of certain of its consumer packaged goods clients showed click through rates as high as 30 percent for ads on its Web site. The study was comprised of 65 programs or events initiated on peapod.com by 24 major consumer […]

M Street Corp., a source for radio information and publisher of the M Street Journal, the M Street Daily and the M Street Radio Directory, purchased Media Market Resources Inc., a supplier of media data to ad agencies, planners, and buyers and publisher of Radio & TV Datatrak, Snapshots, Spotlight and other media data. The […]

American businesses spent an estimated $1.5 billion on Internet advertising in 1998, an increase of 231 percent from the previous year, according to a new report from eMarketer. According to the report, online ad spending will grow to $2.6 billion, an increase of 73 percent, by year-end 1999 and rise to $8.9 billion in 2002. […]

San Francisco-based search and directory operation WorldPages said it has executed a letter of intent to be acquired by St. Louis-based Advanced Communications Group Inc. Financial terms were not disclosed. World Pages said that Advanced also approved a letter of intent to acquire YPtel Corp., and its subsidiaries, YPtel Inc. and Pacific Coast Publishing Ltd. […]

New York City-based Web measurement firm Media Metrix Inc. announced an agreement in principle to launch Media Metrix Europe, in partnership with European media research companies GfK AG, Germany, and Ipsos SA, France. A new European company will be set up to expand the Media Metrix services currently available in the United States to the […]

Mountain View, CA-based Web security firm VeriSign and San Mateo, CA-based Keynote Systems signed an agreement to jointly develop, market and sell infrastructure services to e-commerce sites worldwide. Effective immediately, a subscription to Keynote’s Perspective performance-measurement service will be bundled with VeriSign’s newest Web site offerings–Secure Site Plus, Global Site and Global Site Plus–providing customers […]

Even in cyberspace, location is everything. According to survey results released by USATODAY.com, six out of 10 readers responded favorably to the actual location of an eye-catching and innovative ad that appeared on the news site’s homepage. That may not sound startling, but print newspapers traditionally carry no advertising on their front pages. To test […]

Stamford, CT-based Priceline.com, the name-your-own-price e-commerce operation, signed a five-year, performance-based marketing agreement with Visa card issuer First USA that could generate up to $200 million over five years for Priceline.com. The companies said they expect the marketing program to be rolled out over the next several months. Specific financial arrangements were not disclosed. Under […]

San Francisco-based NextCard, an Internet Visa card provider, said it will offer customized, money-saving digital coupons from online promotion firm e-centives. NextCard cardholders can register with e-centives to receive promotions and offers from online stores such as Music Boulevard, eToys, Sports Superstore Online and egghead.com. Digital coupons from e-centives are the newest addition to NextCard’s […]

NetJumper Inc. is touting a new Internet advertising client SDK (software developers kit) that lets shareware developers generate ad revenue from every user who installs and uses their software. Called iTimesSquare, the app “transforms shareware and freeware applications into powerful advertising clients,” the company said. Using the SDK, shareware developers embed a full-featured advertising client […]

Los Angeles-based Modacad Inc., a provider of 3-D technology for online commerce, named eyescream interactive as its online advertising agency of record. The companies will work closely on the launch of Modacad’s newest Web venture, styleclick.com, an e-commerce site designed specifically for women brings more than 100 fashion vendors together under one roof, allowing visitors […]

New York City-based NetCreations Inc., an opt-in e-mail marketing company, added NetZero and five other high-traffic Web sites to its Internet advertising network, bringing its total to 159 partner sites. NetZero, an ad-backed provider of free Internet access, will integrate the NetCreations sign-up form with its own registration form to enable sign-ups for relevant opt-in […]