Beth Cox

Syosset, NY-based Synergy Brands Inc. launched a Mother’s Day ad campaign for its online store, BeautyBuys.com, utilizing various portals and the Lifetime for Women cable television network as well as TV networks in selected markets. Portal buys include The Microsoft Network, Lycos, The Women.com Network, NBC.com and Warner Bros. Online. Spending and agency details were […]

Cambridge, MA-based CommonPlaces LLC said that CollegeBytes.com, a new Internet hub for the collegiate market, now enables advertisers to target more than 15 million U.S. college students. Targeting opportunities include “contextual’ messages” that are personalized based on criteria such as age, gender, hometown, location, college major, interests, and time of day. CommonPlaces, a creator of […]

Santa Clara, CA-based USWeb/CKS reported a 1999 first quarter net loss of $51.7 million or $0.73 per share, which included non-cash and merger-related charges, compared with a net loss of $15.3 million or $0.29 per share in the first quarter of 1998. Revenues for the first quarter were $84.1 million, up from revenues of $39.3 […]

Redmond, WA-based InfoSpace.com, a provider of private label solutions for content, community and commerce, said it signed 35 new advertising agreements in the first quarter. Advertisers include Intel, FTD and Women.com. The company said it attributes the volume of advertising agreements to its ability to provide partners “with a reach of 83 percent of all […]

New York City-based 24/7 Media Inc. has launched 24/7 Direct, a service for direct marketers with transactional marketing objectives such as user registration, account application or product sales. The company also named Ari Bluman as national director of 24/7 Direct, overseeing a team of sales professionals and marketing analysts dedicated to selling, placing and optimizing […]

Encino, Calif.-based ARTISTdirect announced the official integration of its online properties under the ARTISTdirect banner following its acquisition of iMusic.com. The network is designed to connect music fans directly to their favorite artists via official Web sites, online events and exclusive merchandise. The network integrates the Ultimate Band List, more than 20 official artist superstores […]

Sunnyvale, CA-based online software store Beyond.com entered into an agreement with broadband cable service provider Road Runner/ServiceCo to provide both downloadable and shrink-wrapped software to Road Runner’s 250,000 customers. “Gaining access to the majority of broadband cable customers in the United States gives Beyond.com an opportunity to offer broadband subscribers a way to digitally download […]

San Francisco-based online mortgage company HomeShark Inc. changed its name to iOwn Inc. and launched a new branding campaign to promote itself. The company said the change underscores its commitment to simplifying the mortgage process by helping homebuyers and homeowners gain the knowledge and confidence to make better decisions about ownership and financing. The name, […]

Web measurement firm NetRatings Inc. launched Internet Investment Strategies, a research service providing securities analysts, investment bankers and venture capitalists with data and analysis on Internet companies and industry trends. The information and analysis will be based on comprehensive Internet use figures and advertising data from the new Nielsen//NetRatings service. Internet Investment Strategies is a […]

Palo Alto, CA-based AdKnowledge, a provider of end-to-end Web advertising solutions, delivered what it calls the Rich Media Advertising Standard (RichAdS), a new mechanism for supporting rich media of any kind. The company said RichAdS makes it easy for advertisers to use any rich media format on any ad-supported site through AdKnowledge’s centralized ad serving […]

San Francisco-based directory firm WorldPages/WebYP Inc. entered a strategic alliance with Microsoft to integrate the WorldPages Directory into Microsoft Internet Explorer’s search capabilities. The directory will enable users of Internet Explorer versions 5.0 as well as older versions 3.0 and 4.0 to access WorldPages’ search engine for businesses, people and government listings. Financial arrangements were […]

Seattle-based agency Avenue A expanded its relationship with Soma.com and will launch a campaign promoting the online pharmacy through a series of strategic media buys and data collection and analysis. Soma has increased its spending with Avenue A substantially, citing analytical information gained from its relationship with the agency as a major motivator. Billings were […]