Beth Cox

San Francisco-based Adauction.com launched a new service called Opportunity Exchange, which offers ad inventory 24 hours a day, seven days per week, and allows advertisers to instantly purchase ad lots on a cash- and-carry basis. Opportunity Exchange complements the company’s existing MarketPlace and Tune- In auction services, where Web ad inventory is sold to the […]

Los Angeles-based pay-per-click company PennyWeb delivered PennyWeb 3.0, updated to deliver real-time reports. PennyWeb, which launched in October of 1997, says it now has 186,000 host accounts and more than 1,000 advertiser accounts. “PennyWeb was designed to meet a need which online advertising hadn’t been catering to,” said Benoit Pecqueur, founder and CEO of the […]

Laurel, MD-based iAtlas Corp., a developer of technologies with the ability to find, refine and verify Internet business information, signed an agreement to integrate its searchable “rich extensions” database with Switchboard’s online yellow pages directory. Westboro, MA-based Switchboard said that as a result, it will be providing a new, no-cost avenue to improve the visibility […]

San Francisco-based Snap LLC, the Internet portal company from NBC and CNET, signed new content and advertising partnerships for a new, free portal service designed for higher-speed Internet users (formerly known by the code-name Snap “Cyclone”). Snap.com for higher-speed users showcases multimedia content, search and navigation services. The new service, which officially launched as preview […]

Cable Internet provider Road Runner Tuesday named DoubleClick Inc. its ad serving solutions provider. The announcement follows Monday’s signing of a similar deal with Comcast Online, another cable Internet access provider. Dynamic Advertising Reporting and Targeting, or DART, will provide Road Runner with the ability to target and manage ad inventory and generate detailed ad […]

Santa Monica, CA-based iMALL Inc. said that Samsung Corp. will partner with the company to launch the “Korea’s Best” export program. Samsung will electronically load select products into iMALL’s new shopping portal, Stuff.com. Additionally, Samsung will kick off the agreement with a $200,000 commitment for Web site promotion on the iMALL network of media properties, […]

Ericsson and Telenor Mobil are teaming up to offer an e- commerce solution for wireless phone users. The first service to be launched makes it possible to buy cinema tickets using a mobile phone as the e-commerce terminal, with the cost charged directly to a credit card, bank account or an e-commerce account. The solution […]

Santa Monica, CA-based iMALL Inc., creator of the product-based search engine, Stuff.com, began an advertising campaign Sunday in “The Net’s Best,” a full color bi-weekly Sunday newspaper circular that showcases Internet retailing companies. A total of one million Net’s Best circulars are inserted into major market newspapers. The distribution targets cities with a heavy concentration […]

CondéNet, an affiliate of Advance Publications, owner of Condé Nast Publications Inc., named Hilary S. Peck as marketing director of CondéNet. Peck will be responsible for marketing all of the CondéNet Web sites: Epicurious Food, Epicurious Travel, PHYS, Swoon and CNCurrency. Peck comes to CondéNet from Rimy Amirique Inc., where she most recently held the […]

Wired Digital, in conjunction with independent research firm Millward Brown Interactive, said a new study shows that rich media advertising significantly enhances brand perception, brand loyalty, intent to purchase and click rates. In the area of click rates, on average, all three advertisers participating in the study realized a 340 percent increase in user clickthrough […]

24/7 Media Europe said it has expanded its operations in France under the new directorship of Pascal Gayat, former sales director at 24/7 Media France. The expansion includes a Web site recruitment drive to build up the French inventory available for sale and staff appointments across all departments. Contracts with three new sites generating over […]

To mark its third anniversary as a digital media measurement firm, Media Metrix said it is issuing a series of data summaries to highlight the depth and breadth of its Internet audience usage information. In its first release, the company offered up a historical review of Internet audience behavior covering the growth years from 1996 […]