Beth Cox

Fort Washington, PA-based music retailer CDnow signed a multi-year, multi-million dollar agreement with First USA, the world’s largest Visa credit card issuer. The alliance makes First USA the exclusive credit card issuer on CDnow, and gives it significant online advertising and marketing exposure throughout the store. Under the agreement, First USA will promote its credit […]

OLAF–the On Line Advertising Forum–launched OLAF 5.0, the newest version of the online marketing resource. “This latest version of OLAF is the most robust yet,” said Thomas F. Hespos Jr., OLAF’s creator and publisher. “It provides quick links to the information all online marketers need to stay on top of the industry.” New features include […]

The MSN HomeAdvisor online real estate service, a guide to finding homes and loans, launched a promotion to give away a free personal computer system to customers who close a loan on the site. The spring giveaway promotion is entitled “Get a Loan. Get a Free PC.” Microsoft also announced the addition of three new […]

New York City-based K2 Design Inc. has been named interactive agency of record for the Puerto Rico Convention Bureau. Other finalists in the three-month review were iXL, I-Sites, Mediawire, Olympus Group, Vicom and De La Cruz. Billings were not disclosed. As part of its relationship with PRCB, K2 Design will create a new PRCB Web […]

Chicago-based Quantum Leap Communications Inc. launched a new branding campaign, for Microsoft’s online opinion magazine, Slate. The campaign is based on the tagline, “What Matters.” In addition to the branding campaign, Quantum Leap will launch a traffic-driving initiative. Both campaigns will utilize print, a new media kit and online advertising to introduce a broader audience […]

LinkShare Corp. said it has been selected by Dell Computer Corp. to develop and manage the company’s first affiliate marketing program. LinkShare said it will work with Dell to further extend the reach and effectiveness of Dell’s online marketing efforts. Financial arrangements were not disclosed. LinkShare has a base of more than 65,000 affiliate sites […]

Advertising giant The Interpublic Group of Companies Inc. Wednesday made a $20 million equity investment in interactive agency Icon Medialab International AB of Sweden. Interpublic said the move would “advance both companies as global leaders in the delivery of Internet strategies, interactive communications and technology services.” The agreement is subject to approval by Icon Medialab’s […]

Concentric Network Corp., a provider of value-added IP network services, signed an agreement with CyberCash to enable Concentric to deliver a secure, real-time payment system to small- to medium-sized businesses establishing e- commerce Web sites. San Jose, CA-based Concentric said it is the first commerce service provider to directly resell CyberCash services for processing Internet […]

Career site HotJobs.com Ltd. and online brokerage E*TRADE Group Inc. signed an extensive co- branding agreement to supply E*TRADE customers and members with select job listings. Under the exclusive, one-year marketing agreement scheduled to go into effect in April, visitors to the “Community” page on the E*TRADE Web site will have access to “Hot Jobs […]

South Plainfield, NJ-based All American Food Group Inc. said it has completed arrangements for several new products to be included on its planned thegourmetpage.com site and plans an advertising campaign on the FlyCast network. The company contracted for a three-month advertising campaign on more than 500 web sites, delivering over 5 million impressions. Spending was […]

New York City-based DoubleClick said it has formalized a strategic partnership with broadband pioneer Comcast Online Communications in a move to develop solutions for high-speed online service providers. Comcast will employ DoubleClick’s DART (Dynamic Advertising Reporting and Targeting) technology to target and manage ad inventory and generate detailed ad performance reports for its advertisers. “It […]

Nielsen Media Research Inc. and NetRatings Inc. launched a new service called Nielsen//NetRatings for tracking and measuring Web audiences, combining banner tracking with panel-based research. The new service combines Internet user and banner tracking measurement technology, and the highest-quality online research panel in the industry, the companies said. At launch, the Nielsen//NetRatings panel includes more […]