Beth Cox

San Francisco-based Andromedia Inc. said that e-commerce software providers including Allaire, Vignette, Art Technology Group and Netscape are supporting its new ARIA eCommerce 3.0 application. The analysis solution integrates with popular e-commerce platforms to provide real-time monitoring and reporting of online shopping behavior. ARIA eCommerce is part of Andromedia’s Smart eMarketing platform comprised of the […]

Englewood, CO-based domain-based Web-hosting company Verio Inc. and Redwood City, CA-based NetObjects Inc. a provider of Web authoring products, have joined forces in a special offer to build, enhance and host Web sites for small and mid-sized businesses. Under the agreement, Verio will offer NetObjects Fusion 4.0 customers 30 days of free Web hosting and […]

ad pepper media, a European online ad sales and Web rep operation, said it has expanded into France. Beatrice Berger, former managing director at 24/7 Media France, has been appointed managing director of ad pepper media France. The company also named Nicolas Mignot, former sales executive at 24/7 Media France, as sales director of ad […]

Cohasset, MA-based Boston Media Corp. launched AdBase.Net, calling it “a new one-stop advertising bureau aimed at matching advertisers with the best media opportunities for more effective advertising programs.” AdBase.Net is a marketing media database available to advertising agencies, media buyers, businesses and individuals at no charge. Any company or media outlet interested in attracting advertisers […]

New York City-based Web measurement company Media Metrix launched The Media Metrix Weekly Flash, a new weekly syndicated audience ratings service. The Weekly Flash is designed to provide preliminary “snapshot” audience measurement indicators leading up to the final, comprehensive Media Metrix monthly audience ratings, the company said. Highlights from this week’s Weekly Flash: ESPN and […]

Marina Del Ray, CA-based Internet advertising firm StreamMedia launched RadicalMail, a streaming e-mail product that allows recipients to open e-mails full of voice, music, sound effects and video, absent any type of plug in. The app also offers e-commerce and audience tracking capabilities, the company said, and was created “in response to ever growing audience […]

Irvine, CA-based Freerealtime.com. Inc., a branded content provider of online, real-time stock quotes and online financial services, signed a contract with the Andover, MA-based Adsmart Network. Adsmart, a majority-owned subsidiary of CMGI Inc., currently represents 175 Web brands with 1.2 billion impressions per month. Freerealtime.com will be represented by Adsmart to applicable advertisers within their […]

Woodland Hills, CA-based eNutrition signed a pact with Excite Inc. to become the preferred and dominant online retailer of vitamins, herbal supplements and nutritional products within certain areas of excite.com, including the Excite Health Channel. eNutrition will receive prime placement and participate in variety of activities on excite.com, including promotions, sweepstakes, advertising and sponsorship opportunities. […]

New York City-based DoubleClick Inc. entered an international ad sales partnership with portal and search site Infoseek. “Infoseek is scaling rapidly around the world, and DoubleClick’s local sales teams allow us to expand quickly and concentrate on building a world-class Internet site,” said Beth Haggerty, senior vice president of worldwide strategic partnerships and advertising sales […]

Plano, TX-based EDS introduced Integrated Payment Services (IPS), a suite of services combining traditional and electronic capabilities. As more and more businesses evolve toward using the Internet they are finding that their current billing system is inappropriate to handle the demands of e- commerce. At the same time, they can not afford to junk their […]

Andromedia Inc., a supplier of e- marketing software for e-commerce, and BroadVision Inc., a provider of one-to- one relationship management applications, entered into a strategic alliance. The companies said the agreement will enable them to provide e-commerce merchants with “high value” data analysis and reporting, allowing them to more effectively manage their online businesses. San […]

Microsoft was the top Web advertiser for the month of February, according to the BannerTrack service from Nielsen//NetRatings’ syndicated ad research operation. Here are the top 10: Advertiser Reach % 1. Microsoft 54.7 2. CatalogLink 10.9 3. Amazon.com 40.6 4. Yahoo! 22.7 5. First USA 19.9 6. GO Network 17.0 7. LinkExchange 20.9 8. Music […]