Beth Cox

Toronto-based Bid.Com International Inc. said it will introduce advertising on its Canadian site, using a new interface designed to accommodate banner ad space. Bid.Com, which also operates an American auction site, will begin serving ads on the Canadian site on April 15 through a strategic alliance with Rogers Media Inc., an integrated media company in […]

London-based Scoot.com plc signed an agreement with 24/7 Media Europe to market a substantial part of its banner advertising and sponsorship inventory, beginning in April. Scoot said it has experienced significant growth in its Internet usage and has built up an audience reach that enables it to attract large corporate clients to advertise and or […]

Reeling from a management restructuring, New York City-based K2 Design Inc. posted a net loss for the fourth quarter ending Dec. 31 of $1.46 million, or 43 cents per share, compared with a net loss of $307,066, or eight cents a share in the same period a year earlier. Fourth quarter, revenues were $483,088, compared […]

Pharmaceutical company Glaxo Wellcome Inc. named Young & Rubicam’s The Media Edge as its general market media buying and planning agency of record and Media Direct Partners Inc. as its direct response media agency of record. The selection follows a decision by Research Triangle Park, NC-based Glaxo Wellcome to consolidate its direct-to- consumer (DTC) advertising […]

Reno, NV-based PayForView.com Inc. signed an ad rep agreement with New York based AirTime Interactive, a boutique advertising firm with Internet experience. PayForView.com is an entertainment company that plans to distribute movies, music, sports and live events over the Internet direct to viewers on a pay- for-view basis. Advertisers on PayForView will be able to […]

New York City-based DoubleClick Inc. launched a program to buy computer equipment and offer credits to new DART users that are currently using other ad serving solutions. The company said the initiative is intended to alleviate the financial implications that customers face when abandoning computer equipment and software during an upgrade. Unlike shrink-wrapped ad serving […]

Pasadena, CA-based Gemstar International Group Limited has entered into a joint venture with Dentsu Inc., the large Japanese international advertising and public relations agency, and Tokyo News Service Limited, a Japanese publisher of entertainment magazines, including TV Guide (Japan). The joint venture, named Interactive Program Guide Inc., will pursue interactive services, including advertising, promotion, sponsorship […]

New York City-based interactive direct marketing agency i-traffic launched an Affiliate Network Services group (ANS), designed to help online merchants create, manage and maximize sales from affiliate initiatives. The group will provide dedicated expertise, systems, and service to help clients maximize sales goals through affiliate marketing, the company said. i- traffic’s ANS will be headed […]

New York City-based Solbright Inc., a developer of software solutions that automate Internet marketing and advertising workflows, acquired Internet Profiles Corp.’s (I/PRO) agency sideline of products, collectively named Dispatch. Dispatch is an online advertising management system that organizes, administers and automates the online media buying and reporting process. Financial details were not disclosed. “Dispatch will […]

Ann Arbor, MI-based agency Beyond Interactive has teamed up with Haverford, PA-based RealTime Media and Baltimore’s Strat Marketing to offer an online promotion, called “Scratch it Rich,” offering a top prize of $250,000. FamilyPoint.com, a client of Beyond Interactive, began the promotion on its site. FamilyPoint.com is a free site where families can create a […]

Menlo Park, CA-based Internet auctioneer Onsale Inc. launched an ad campaign that lets consumers see Onsale’s latest auction bids on it banner ads on Yahoo!, CNET, Infoseek and HotBot. The campaign is designed “to take advantage of the dynamic nature of the Internet and recreate the excitement of online auctions inside the banner itself,” the […]

Houston-based Intermallamerica.com signed an advertising and promotion agreement with Yahoo! for front-page marketing five days each month beginning this month and running through the end of 1999. Intermallamerica.com said it estimates that it will attract approximately 1.5 million visitors a month to its site, the Great Intermall of the Americas, within 18 months. Financial terms […]