Beth Cox

CommerceNet, Nielsen Media Research and NetRatings Inc. said they are working jointly to measure how people in U.S. corporations actually use the Internet in the workplace. Industry group CommerceNet and Nielsen Media Research will design the research methodologies, and data will be collected by Nielsen//NetRatings, the new Internet measurement service from Nielsen Media Research and […]

In a move that is sure to bolster the use of privacy policies, IBM Corp., which plans to spend about $60 million on online ads this year, said Wednesday it will withdraw advertising from Web sites that don’t safeguard the personal data of consumers. Armonk, N.Y.-based IBM sent a letter to 350 U.S. and Canadian […]

Seattle-based FreeShop.com Inc. established a partnership with GeoCities, making FreeShop one of four exclusive commerce partners integrated throughout the GeoCities homepage and providing GeoCities’ members with targeted marketing offers. FreeShop will market interest-category targeted special offers–such as free magazine trial subscriptions–to GeoCities’ members. Financial arrangements were not disclosed. Through the combination of prime exclusive positioning […]

San Francisco-based Online Partners launched eCommunity, a program “that allows advertisers to target, test, refine and deliver advertising and promotions by directly engaging in online dialogs with the communities they target.” eCommunity uses interactive tools that help build and reinforce online communities, such as chat, e-mail and message boards, throughout a Web site to create […]

Microsoft Corp.’s MSN Expedia travel service signed marketing agreements with Starwood Hotels and Resorts Worldwide, Hyatt Hotels and Resorts and Travelscape.com. Microsoft said the deals position MSN Expedia as a one-stop travel marketplace. The hotel companies will have direct links from the MSN Expedia home page to their respective Web sites, special hotel offers in […]

Many of The Ad Council’s greatest public-service TV spots will be archived and available on the Web through a new relationship with FasTV.com, a searchable video programming service, as well as through The Ad Council’s ongoing partnership with Advertising Age. As part of this relationship, The Ad Council will provide FasTV.com with video highlights of […]

New York City-based 24/7 Media Inc. launched 24/7 Promotions, a turnkey online direct marketing service “that generates qualified customer leads while leveraging multiple branding opportunities.” The ad network said 24/7 Promotions represents its initial foray into the promotion industry. A service developed by 24/7 Media’s Strategic Sales Group, 24/7 Promotions enables category-exclusive sponsors to promote […]

London-based Prudential Plc, the U.K.’s largest insurer, reportedly plans to start a free Internet access service so that users can use its financial services online. Microsoft will provide content such as news and business information. The service, starting next month, will have technology and telecommunications support from Virtual Internet Provider Ltd., a venture of Cisco […]

iVillage co-founder Robert Levitan launched Flooz.com, a new e-commerce site that enables users to e-mail their friends, family members and co-workers a personalized digital greeting card with an online gift certificate. The certificate can be redeemed at any one of a number of merchants linked to Flooz.com. Merchants signed on at launch include Books.com, Designer […]

Warner Bros. Online Monday sealed a three- year marketing alliance with eBay, integrating the auction site throughout the Warner Bros. Online entertainment sites. The deal includes eBay links on the brand-centric personal home page community, AcmeCity, where fans can build their own sites using content from Warner Bros. properties. AcmeCity is a new joint venture […]

Internet group StarMedia Network Inc., largely focused on Latin America, plans a June start for a low-fee logistics system to deliver books, computers and other items for sale through its Spanish and Portuguese Web sites, according to reports. StarMedia CEO Fernando Espuelas told a conference of Latin American executives in Miami that StarMedia, which a […]

Santa Barbara, CA-based cost-per-click advertising network ValueClick said it has signed seven new advertisers and is now serving over 12 million advertising banners a day. The new advertisers are Columbia House, MasterCard, Visa, Home Arts, Game PC, LookSmart and Wells Fargo. “Cost-per-click’s inherent measurability, targeting and cost-effectiveness continues to be our strength in attracting major […]