Beth Cox

New York City-based DoubleClick Inc. said that its DART ad server technology served 8 billion ads across 6,400 sites worldwide in March. Sites include AltaVista, CBS Sportsline, NBC, MTV Europe, theglobe.com, EDGAR Online and The Wall Street Journal Interactive. In December 1998, DoubleClick said it served 5 billion ads. DART (Dynamic Ad Reporting and Targeting) […]

1-800-U.S.SEARCH signed an advertising and promotion agreement worth an estimated $5 million to provide users of the Lycos Network with the ability to conduct searches through the 1800USSEARCH.com Public Records Portal. 1-800-U.S.SEARCH is a majority owned subsidiary of the Kushner-Locke Co. Under the terms of the two-year agreement, SEARCH will be the exclusive public records […]

Vancouver, BC-based Stock Research Group Inc. a subsidiary of I-Tech Holdings Group Inc. that operates Stockgroup.com, signed a contract with Yahoo! to sponsor the search terms “small-cap,” “micro-cap” and variations. The sponsor deal begins May 1 and continues at least through the year’s end. Spending was not disclosed. In addition, Stockgroup.com’s banner advertisements will appear […]

New York City-based 24/7 Media Inc. signed a multi-year exclusive ad rep agreement with search engine GoTo.com, which will join The 24/7 Network in its Search/Directory channel. The GoTo.com site will initially deliver in excess of 50 million page views monthly to The 24/7 Network, and will significantly expand the network’s offering of search keywords, […]

Chicago-based Morningstar.Net said it has developed a new advertising alternative on its Quicktake Report pages. Mutual fund companies can now purchase sponsorship links on each of their funds’ Reports that connect directly to their Web sites. Morningstar said mutual-fund companies now can reach potential customers when their attention is most concentrated. “It truly maximizes the […]

MasterCard International and EC Cubed Inc., a provider of e-commerce application components, signed an agreement to provide the enabling technology for MasterCard’s business-to-business e-commerce infrastructure. EC Cubed will work with MasterCard to co-develop a range of business-to-business e-commerce applications. Financial arrangements were not disclosed. The first joint initiative is the development of an open, Internet-based, […]

“Winning Internet Strategies, Today’s Marketing Imperative” will be the theme for the next @d:tech conference, in San Francisco May 3-5 at the Hyatt Embarcadero. Featured keynote speakers include Arthur Sulzberger Jr., The New York Times – “The Good Gray Lady Picks up Friends on the Information Superhighway;” Bob Pittman, America Online – “The Media Company […]

Faculty from a variety of small, medium and large advertising agencies will offer insights on how agencies can make the wisest information technology investments at the first-ever “Advertising Agency Chief Information Officer Institute” in New York City. The conference will provide advertising executives with answers to real questions about how agencies can get bottom-line improvements […]

AllAdvantage.com launched a new ad-backed service that pays Internet users to be online in exchange for putting the AllAdvantage.com Viewbar at the bottom of their browser window when surfing. Members earn money anytime they are online and display the Viewbar, which opens automatically whenever their browser is launched. The Viewbar sits at the bottom of […]

Targeted direct mail marketing company Advo Inc. and Web coupon company CoolSavings said they will jointly test market a co-branded local coupon Web site beginning April 1. The partnership will be between CoolSavings and Advo’s Super Coups subsidiary, which primarily serves the advertising needs of small neighborhood businesses. A nationwide rollout is slated for mid-June […]

Ad network Adsmart in Andover, MA said it has added 20 new brand name Web sites, bringing the total number of impressions under contract to more than 1.2 billion. Joining the more than 200 Web brands on the Adsmart network are the official web sites of The Los Angeles Dodgers and the NHL, as well […]

Andover, MA-based Engage Technologies, a provider of profile- based Internet marketing solutions, introduced Engage GeoKnowledge, a new Web- based targeting solution that combines consumer interest profile data with geographic data information. The consumer data comes from Engage Knowledge, a Web-wide database currently containing more than 30 million anonymous consumer interest profiles. GeoKnowledge allows marketers to […]