Beth Cox

San Francisco-based incentive marketer MyPoints.com Inc. has closed on a $10 million round of new financing lead by Technology Crossover Ventures, a venture capital firm focused on the information technology arena. “TCV firmly believes the Internet is rapidly embracing direct marketing and loyalty programs as we approach the new century,” said TCV Associate Michael Linnert. […]

WSJ.com, the subscription-based interactive edition of the Wall Street Journal, has added its own proprietary demographic slant for advertisers seeking to target their messages to an increasingly specific audience. “This is the first offering of its kind and it is sure to raise the bar for other ad sellers, which must quickly become more adept […]

Microsoft was the top advertiser for the Week ending March 28, ranked by banner impressions from BannerTrack, Nielsen//NetRatings’ syndicated ad research service. Other top 10 advertisers were: Advertiser Impressions Reach 1. Microsoft 70,784,361 30% 2. Amazon 46,198,589 20.7% 3. Thunderstone 24,157,013 3.1% 4. E*TRADE 20,134,493 2.7% 5. SexSwap banner exchange 18,851,154 2.8% 6. AT&T 15,454,875 […]

Palo Alto, CA-based Centraal Corp. said that its RealNames Web naming service has been adopted by barnesandnoble.com, Beyond.com, Egghead.com, InsWeb, Office Depot.com and eBay. RealNames said the service is helping e- commerce merchants to lower their cost per customer acquisition, to increase their customer conversion rates, and to raise the average sales value per customer. […]

Beyond Interactive’s Darian Heyman has been named Team Leader of the Professional Development Subcommittee for FAST (Future of Advertising Stakeholders), the industry group dedicated to accelerating the development and increased use of online advertising. He said the group will seek to “add value in an industry that lacks a solid infrastructure and proper standards.” “Because […]

San Francisco-based Balthaser Online launched a new Internet agency intended to be “the premier showcase for high-impact online brand promotion and advertising.” The site leverages the latest Flash technology from Macromedia. “We founded the company to bring some life to the Internet,” said Neil Balthaser, founder and president. “The Internet is boring, boring, boring. We’re […]

San Diego-based International Brands Inc. is developing a campaign including heavy banner advertising to promote its soon to be launched virtual Internet Mall. Spending details were not disclosed. Partnering with vendors and suppliers, International Brands said it will develop a broad-based campaign of incentives to generate more traffic and increase sales, including giveaways, contests, electronic […]

Warminster, PA-based bidnow.com inc. said it plans a strategic advertising campaign that will appear on Infoseek’s GO Network GO Network beginning April 5. The advertising relationship was negotiated through bidnow.com’s agent, Virtual Financial Corp. Spending was not disclosed. The Go Network features content from ABCNews.com, ESPN.com and Disney.com, as well as hundreds of other partners. […]

Denver-based W3 Networks Inc. launched 360 separate comparison shopping sites powered by the Inktomi Shopping Engine. W3shopping.com serves as a point of entry for the shopping service. W3 Networks said it has designed an intuitive naming structure for its service, which will enable shoppers to simply combine “W3,” derived from the World Wide Web, in […]

New York City-based Gobi Inc. said it is launching a new national consumer technology service that provides subscribers with Internet connections and a powerful personal computer for about the price of basic cable TV service. The company is now shipping the first of over a million computers it expects to provide this year. Subscribers pay […]

Fremont, CA-based online ad sales site Immerce, which formally launched last week, said it plans weekly auctions to make the purchase of low-priced Internet advertising more convenient for media buyers and advertisers. Immerce said its Advertising Exchange experienced a tenfold increase in available inventory between the last two auctions held in March. The next Web- […]

The @dVENTURE Network, VentureDirect Worldwide’s ad network, said it is now offering the capability of targeting ads to specific geographic areas. Geographic segments available include city, state, ZIP code and area code. “Advertisers want options,” said Dan Sweeney, manager of The @dVENTURE Network. “With a variety of options, which now includes geographic targeting, advertisers can […]