Beth Cox

Seattle-based PublishingOnline.com, a publisher of digitally delivered books and documents, retained Imagio Technology Advertising and Public Relations to develop and implement a marketing plan to launch the company later this year. PublishingOnline.com will offer aspiring writers the opportunity to establish themselves as well as offering previously published works through its partnerships with affiliated publishers. Imagio […]

Chicago-based SRDS said that Internet versions of its Business Publication Advertising Source and Consumer Magazine Advertising Source will be available to media planners starting this month. Both publications–in print and online–are primary research tools for information that helps marketers and advertising agencies plan, develop and buy print advertising. The Web site operation will offer continuous […]

San Francisco-based CNET Inc. signed a number of customers for its 1999 Merchant Program for computer hardware and software resellers. The merchants include Egghead.com, NECX Direct and HardwareStreet.com Inc., all of which renewed their 1998 “premier” status, as well as two new premier merchants, ClubComputer.com and Virtual Technology Corporation. CNET also signed agreements with five […]

People Design Technology (PDT), a Dallas-based research and consulting firm specializing in online strategy and agency selection and utilization, plans a national study to quantify the effectiveness of Internet agencies in meeting the needs of marketers. Findings will be presented in a talk entitled “What Do Clients Want?” at Thunder Lizard’s Web Advertising ’99 conference […]

Santa Monica, CA-based Pro Sports Xchange (PSX) has selected InterActive Agency Inc. (iagency) to launch an integrated advertising and public relations campaign for the launch of My Baseball Daily, a new online fantasy baseball publication. iagency, which recently introduced its new iagency corporate identity and Web site, said it will employ a targeted online marketing […]

Ad giant Young & Rubicam Inc. has acquired privately held KnowledgeBase Marketing Inc. in a stock and cash deal valued at approximately $175 million. Chapel Hill, NC-based KnowledgeBase Marketing is a provider of customer relationship marketing (CRM) services, and creates integrated information marketing solutions for companies doing consumer and business-to-business direct marketing. KnowledgeBase Marketing develops […]

San Jose, CA-based Input Software Inc., a provider of information capture software, said it has integrated its flagship information capture software, InputAccel, with Optika eMedia, a new Web-based business-to-business transaction management software solution from Optika Inc. Optika is a leading provider of Web commerce solutions for intranets and extranets. Optika eMedia combines imaging and document […]

Big Entertainment Inc. signed a definitive agreement to acquire the assets of CinemaSource Inc., described as the nation’s largest provider of movie showtime listings to the Internet industry. The deal involves 436,191 shares of Big Entertainment common stock and $6.5 million in cash. The stock closed last at $12 7/16, up 5/16. Internet portals and […]

Online discussion site Deja News named Organic Media, New York, as its interactive agency of record and assigned it the task of a repositioning. Organic, which competed with three agencies for the account, will create a “mid seven-figure” online campaign, Deborah Newman, vice president-marketing at Deja News, told Advertising Age. Organic will also handle Deja […]

Phoenix, AZ-based FutureOne Inc. completed its acquisition of Ubiquity Design LLC, dba Rocket Science Creative, in an all-stock deal. Rocket Science Creative is a full service graphic design agency specializing in advertising and promotion design, collateral advertising design, display design, publication design and Web design. Financial specifics were not disclosed. “Rocket Science Creative is another […]

Linda McCutcheon, president of Time Warner’s Time Inc. New Media, has resigned to pursue other, unspecified online opportunities. Bloomberg News reported that the company plans to name a successor shortly. McCutcheon, who joined Time Inc. New Media in 1995, created the division’s online advertising sales business and developed magazine subscription sales and electronic commerce. Time […]

Seattle-based auto site DealerNet is partnering with TVI Inc., the parent company of Value Village and Savers thrift department stores, in a spring promotion that combines the Internet, traditional media and retail. DealerNet and TVI are co-sponsoring a sweepstakes in which they will award a Volkswagen New Beetle to the grand prize winner. The promotion, […]