Beth Cox

San Francisco-based incentive marketer Netcentives Inc. said it has secured $24 million in its latest round of funding. Bowman Capital Management LLC. led the round that included $10 million in funding from new investors, including Invesco Private Capital Group, Thomas Weisel Partners and Glynn Ventures. Most of the current shareholders, including Mayfield Fund, New Enterprise […]

Levi Strauss & Co.’s recently launched online store at www.levi.com is using Andromedia Inc.’s LikeMinds personalization technology to make purchase suggestions to customers. LikeMinds uses predictive modeling technology that analyzes past customer behavior and preferences, identifies like-minded individuals, and makes personalized product recommendations for them in real time. “Levi taught us a great deal about […]

Largo, FL-based toy and collectible retailer Netoy.com Corp. signed an ad contract with DoubleClick for a three-month campaign. The campaign will introduce Web consumers to Netoy.com through a series of online advertisements on search site AltaVista. The target audience will be users who enter selected keywords related to toys and collectibles. Spending was not disclosed. […]

Andover, MA-based Adsmart, a majority-owned subsidiary of CMGI Inc., has added more than 30 new brand name Web sites to its interactive Hispanic advertising network, Adsmart NetFuerza division. Adsmart NetFuerza is dedicated exclusively to the Hispanic market in the United States, Latin America, Spain and Portugal and claims 18 million monthly impressions. One of the […]

Clothing company American Eagle Outfitters Inc. selected i33 communications, a division of Bethesda, MD-based AppNet Inc., as its interactive agency of record. i33 will plan and buy all of American Eagle’s interactive media, track the sale of online catalog merchandise, and oversee other brand interactions using an AdMaximize reporting interface customized for AE. Billings were […]

New Haven, CT-based SendFree launched what it calls “the Internet’s first autoresponder ad exchange.” Autoresponders are e-mail devices that return a specified document when requested by a customer. “Customers can send an e-mail to your autoresponder and your information is immediately sent to them by return e-mail,” said Abbie Drew, co-founder of SendFree. SendFree offers […]

New York City-based loyalty marketer FreeRide Media LLC said it has closed on venture capital funding in excess of $10 million. Lead investors are Odeon Capital Partners LP and Applewood Associates LP. The funds will be used to expand FreeRide’s consumer rewards program and to support the development of new products and services, the company […]

Philadelphia-based Marcom Exchange launched as a new online community and resource site for marketing communications professionals. Marcom Exchange features Virtual Agency, a forum for team-building and networking; Idea Exchange, an online marketing discussion group; Barter Exchange, where members can trade services; and Creative Cafe, a writing, design and creativity workshop. It also offers industry news, […]

San Francisco-based E-greetings Network said it has raised $25 million in new venture capital financing, increasing total equity investment in the company to $35 million. The lead investor in this round of financing is Weiss, Peck & Greer. Other new investors include Vulcan Ventures, New Enterprise Associates and Information Technology Ventures. Existing investors Altos Ventures […]

Domain hosting company Verio Inc., e-commerce solution provider iMALL and First Data Merchant Services Corp. have established a partnership to offer complete e-commerce services to businesses. Plans for “The VerioStore” include integrated e-commerce applications, bundled with Web site hosting and domain registration services combined with Web traffic generation via iMALL’s Stuff.com shopping portal. Financial arrangements […]

Moving to expand its business model into the off-line world, San Francisco-based Adauction.com formed two new divisions–Print Media and Broadcast Media–and opened offices in New York and Atlanta. The company hired Andrew McColough as general manager and vice president of print media sales, who will manage the New York office, and Steven Pechman, general manager […]

AcmeCity, a new personal homepage community devoted to branded entertainment fan pages, signed Johnson & Johnson, M&M Mars, Hasbro, Lockheed Martin, Microsoft and Warner-Lambert as charter advertisers, joining eBay. AcmeCity is a joint venture between Warner Bros. Online and community site operation FortuneCity.com. AcmeCity was officially launched Jan. 13. The site has topped 550,000 pages […]